IM Consultant Services Call: 513-580-4598 Cincinnati-Based

AN ENGINEER'S APPROACH TO MARKETING

What Is The Best Platform for Social Media Engagement

“What Is The Best Platform for Social Media Engagement” written and video by Mike Marko.

Are you looking for the best social media platform to get the most social media engagement?

Instagram has been the forerunner for quite a long time, but trends can always change.

That’s why I did some research to see what gets the best social media engagement, and now I want to share that with you.

What Gets The Best Social Media Engagement

In the following video I talk about the top platforms for social media engagement.

VIDEO: Best Social Media Engagement

[jwplayer player=”1″ mediaid=”21147″]

 

Overall Trend

Social media engagement has been changing other the past couple years.  While Instagram is still the leader, other social media platforms are getting more engagement.

Social media engagement is important because it affects how many people see your content.  The more likes, comments, and shares you get… the better the reach of your content.  And the more reach you have with your content, the better the results for your social media marketing effort.

That means its important to stay on top of latest trends for social media engagement.

Instagram

Instagram has had the largest social media engagement vs other social media platforms.  That is still true in 2014 and 2015, and that isn’t expect to change soon.

Even though social media engagement may have dropped by almost 50%, it is still very relevant.

If you have any visual elements to you business (where you can use pictures to help promote your brand) then you should seriously consider using marketing on Instagram.

MLSP Review From A Non-Affiliate: Get The Facts on My Lead System Pro

Facebook

It is interesting to note that Facebook social media engagement has more than doubled from 2014 to 2015.  I hadn’t expected to see that.

Facebook is now clearly in second place for social media engagement.  That means that it really needs to be taking seriously for any online marketing.  If you have been putting off using Facebook then you really need to reconsider.

Twitter

Twitter has always been part of the three “power” social media platforms I recommend (with Facebook and Instagram).  In my opinion, Twitter can be very good for niche marketing.  I’m not concerned with the slight drop in social media engagement… it is still a platform I recommend.  You can overcome the less engagement by tweeting more frequently and using appropriate hashtags.

Pinterest

Pinterest has not been a platform I have recommended in the past.  It works really well for some niches, but generally its not going to have the same results as my top three picks.

And now that Pinterest social media engagement has dropped by more than half, I’m even less interested in recommending it.

LinkedIn

It is good to maintain a LinkedIn account for you if for any reason other than the pages rank pretty easily in Google.  Linked also helps establish you as a professional.  It’s good to maintain an account, but I personally don’t spend a lot of time with my account.

Google+

I saved Google+ for the end… There are conflicting stories on whether Google+ is growing, or being phased out.  The only big benefit (in my opinion) to Google+ is that your Google+ followers are more likely to find your content in Google searches.  That’s about it… so post links to your content on Google+.

Final Thoughts On Social Media Engagement

Keep on top of the trends for social media engagement.  It’s an important thing to watch for, especially if you have to be careful of where you spend your limited time and resources.  Hit my big three social media platforms and you should be doing fine.

Now if you want help in building up the following for your social media accounts (or really any social media account), feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

get started now - instagram marketing mastery

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. Three Key Points to Consider When Marketing on Instagram
2. Three Tips On Getting More Instagram Followers
3. How to Get Leads From Instagram Followers – Instagram Marketing Secrets

What Is The Best Platform for Social Media Engagement- Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I use, then check out Influx Entrepreneur.

Article: What Is The Best Platform for Social Media Engagement

Niche Social Media – How to Determine Your Niche for Social Media Marketing

“Niche Social Media – How to Determine Your Niche for Social Media Marketing” written by Mike Marko.

Are you struggling to get traction with your social media marketing?  You aren’t getting the clients or sales you were expecting?

This happens a lot because a lot of people try to use social media for “push” marketing… whereas they are trying to just sell their products or services.  And that is probably one of the toughest ways to get more business.

Instead, I’ve learned that when you use niche social media marketing correctly, you can have a much greater impact on your business.  That’s why today  I want to talk about niche social media marketing and how to get started.

How To Use Niche Social Media

In a previous blog post I talked about how to determine your social media marketing market.  Today let’s talk about niche social media and how to get started.

VIDEO: Niche Social Media Marketing

[jwplayer player=”1″ mediaid=”20837″]

 

This is the blog post for more information that the video refers to.  🙂

What is Niche Social Media Marketing

Niche social media marketing is where you focus on a particular topic and market to it.  So what’s a niche?

According to Wikipedia, a niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.

So what does that mean?

Basically it means that you narrow down your audience to a particular interest.  In the video, I gave the example of narrowing down to an audience that likes a particular type of car… but you can really narrow it down to almost anything.

Here are some examples (and remember these are only examples, and niches can combined these items or more narrowly narrow them down):

  • Bars & restaurants
  • Cars
  • Trucks
  • Architecture of a specific type
  • A particular sport or sports team
  • Fashion
  • Fashion retail
  • Movies
  • Film making
  • Healthcare
  • Wellness
  • Horse riding
  • Hunting
  • Musicians
  • Particular type of pet
  • Real estate
  • T-shirt designs
  • A style of art
  • Wargaming
  • Sailing
  • Wine

Why Do Niche Social Media Marketing

A mistake I often see is that people try to market to as broad an audience as possible because they are afraid to miss a possible sale.  And that is the wrong way of looking at things.

Have you ever heard the expression, “If you talk to everyone, you talk to no one”?

The problem is that you can’t talk to a particular audience if you are too broad in your approach.  If you are trying to market vintage car parts, its harder to market them when you are also trying to attract dog lovers.  Sure there is some cross over, but if you try to please both you are diluting the message.

Now if you build a niche around vintage cars and attract vintage car lovers, its so much easier to market to them.

This holds true to anything you are trying to promote.  And if you are trying to market to several interests, then you may have to split up your marketing and market to each one specifically.

Sure you can make some sales using the shotgun approach, but you won’t be as effective with your time.

How Do You Do Niche Social Media Marketing

The concept to niche social media is to pick a niche, and then start creating your social media content around that niche.

For example, with the vintage car example you start posting content about… vintage cars?  This can be pictures you take, content you find (be careful of copy-write content), tips, and even pictures or videos of you enjoying a ride or listening to an engine rev up.

Vintage car enthusiasts will love this type of content and they’ll engage with it and keep coming back for more.  That’s how you start to build up a following that you can market to long term.

Final Thoughts On Niche Social Media

Identifying your niche social media  can really help you hone in with your social media marketing.  Take the time to clearly identify your target niche like we discussed.  It will help you get the most effective results for your effort.

If you want help in identifying or building up your niche social media, feel free to contact me and we can talk about how we can help.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. Social Media Target Market – How to Determine Your Target Market
2. How to Sell Big Ticket Items Using a Product Value Ladder
3. How to Find Filtered Facebook Messages

Niche Social Media - How to Determine Your Niche for Social Media Marketing - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: Niche Social Media – How to Determine Your Niche for Social Media Marketing

Social Media Target Market – How to Determine Your Target Market

“Social Media Target Market – How to Determine Your Target Market” written and video by Mike Marko.

Have you given thought as to how to determine your social media target market?

Social media can be a powerful way to market your business and products online.  And knowing you target market is key to your success when using social media to market online.

That’s why I want to talk to you today about how to determine your social media target market.

How to Determine Your Social Media Target Market

Let’s talk about your social media target market and how to determine it.

VIDEO: Social Media Target Market

[jwplayer player=”1″ mediaid=”20810″]

 

This is the blog post for more information that the video refers to.  🙂

Why Have a Social Media Target Market

It is important to have a social media target market because it allows you to specifically talk to an audience.

Have you heard the expression, “if you market to everyone you market to no one”?

Well it’s very true because you can’t really talk to your target audience, to their needs and desires and build rapport.  If you are talking to a younger crowd, you need to TALK like people in that younger crowd.  That includes using slang and expressions, relevant pop culture references, etc.  If you start talking about older pop culture references like the band, REM (as an off the cuff example), chances are the younger crowd interested in music will have less of a chance knowing who they are than say Gen-x’ers.

This means it is very important to know who you social media target market is.  If you are trying to appeal to a couple target markets, then CLEARLY identify each as a separate identity.  This may end up having you do two different marketing campaigns so that you relate to your target market and build rapport.

How to Determine Your Social Media Target Market

There are a list of questions you need to answer to help you narrow down your target market.  And then use this to further narrow it down.  Remember just because some potential customers may not fall into your target market, doesn’t mean you turn them away.  This is purely a means to help you really connect with a particular demographic.

Here are some things to consider:

  • Are they male of female
  • What is the age range (try to keep it within a 20 year band)
  • What country (or countries) do they live?
  • Do they live in a city, in the country, or suburbia?
  • Are they married?
  • Have children?
  • How many children?
  • How old are the children?
  • Is the family involved in sports?
  • Are the children home schooled?
  • What do they do on the weekends?
  • What do they do to relax?
  • What is their beverage of choice?
  • What types of stores do they shop for clothes?

This is just an example list of questions to ask to help you narrow down your social media target market.

Remember that you may end up having to create two separate target markets if that accurately represents who you are trying to target.  I am presently working with a client who is doing life coaching.  Her target audience is in their 20’s AND gen-x’ers.  Two completely different target markets, but with potentially the same concerns she was going to help them address.  That meant she needed to create two separate target market profiles.

How To Use Your Social Media Target Market

We already touched on how to use your social media target market.  Now that you identified your target market, its time to start identifying a niche that you can use in conjunction with that target market.

I covered how to do niche social media marketing in this blog post.

Final Thoughts On Social Media Target Market

Identifying your social media target can really help you hone in with your social media marketing.  Take the time to clearly identify who you are to target like we discussed.  It will help you get the most effective results for your effort.

If you want help in identifying your social media target market, feel free to contact me and we can talk about how we can help.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How to Sell Big Ticket Items Using a Product Value Ladder
2. How to Find Filtered Facebook Messages
3. How to Get Leads From Instagram Followers – Instagram Marketing Secrets

Social Media Target Market - How to Determine Your Target Market - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: Social Media Target Market – How to Determine Your Target Market

How to Use Social Media to Build Your Business

“How to Use Social Media to Build Your Business” written by Mike Marko.

Are you trying to use social media to build your business but with little results?

It is extremely important to incorporate social media into your overall marketing strategy.  But when you don’t have an overall plan and strategy, it is difficult to get measurable results.

That’s why today I’m going to talk about how to use social media to build your business.

How to Use Social Media to Build Your Business

When I talk about social media, I usually talk about the big four: Facebook, Twitter, Instagram, and YouTube.  Sure there are others but, depending on your niche, if you focus on these four you will get over 90% of the results from using social media for your business.

Anything more and there may be diminishing return on your effort.

So with that in mind, let’s come up with your social media plan.

How to Use Social Media to Build Your Business

In the following video I talk about how to use social media to build your business like we are.

[jwplayer player=”1″ mediaid=”20421″]

As you can see, the overall plan is really important but very easy to create.

Setting Up Your Social Media

First of all… setup your social media.  Make sure your profiles are all complete.  Put in the website address if you have one (and you should have an effective marketing website like this).  All too often I see people forgetting to put their website into the bio of their social media accounts.

Then if the bio allows, include the links to your other social media accounts in your “circle”.  You can create a template description for your YouTube channel that includes these links so you can have this for every video.

How To Use The Plan

Start off establishing which is your primary social media.  What do you want the focus to be on?

For us it was Facebook, but for you the decision may we different.

Then in your content start mention things like “message me on Facebook” and give the link to your page.  Your webpages on your website can say the same thing.

MLSP Review From A Non-Affiliate: Get The Facts on My Lead System Pro

When you create blog posts, ask people to reach out to you on your favorite social media platform messaging system.

If you have an email list, you can do the same.

Your videos can have calls to action to do something like “Friend request me on Facebook” so that we we can start conversations and network with potential clients.

We use instant messaging automation, so our messages will often have a “reach out to me on Facebook” with link so that we bring them to our favorite social media platform.

Get the Picture? 🙂

Once you have the overall plan, it’s easy to start using it to effectively direct the flow of your followers.  Now you’ll still want to link the secondary social media together occasionally, but the focus should be on your primary social media platform.

Final Thoughts On How to Use Social Media to Build Your Business

Social Media is a powerful tool for anyone marketing online.  Today we covered an effective plan to help get your follower traffic where you ultimately want it to go.

One of our favorite social media platforms is Instagram, and you can check out the new course we have for it here: Instagram Marketing Mastery

If you want help in building up your social media accounts, feel free to contact me and we can talk about the different options we offer.

You can also check out  by clicking here.

And keep in mind… have fun!

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

P.S.S. If I missed any advantages of Instagram or even disadvantages, please let me know in the comments below.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. The Advantages and Disadvantages of Instagram
2. How To Get More Instagram Followers That Are Engaged
3. How to Beat Facebook Rules And Build Customer Relationships

How to Use Social Media to Build Your Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: How to Use Social Media to Build Your Business

Does Social Media Marketing Work Or Is It A Distraction?

“Does Social Media Marketing Work?” written by Mike Marko.

Have you wondering does social media marketing work, or is it a distraction?

For many people, social media is a HUGE distraction in their business.

It took me over a year in online marketing before I started to “understand” the answer to “does social media marketing work”… and then I started to learn how to take advantage of some of the major platforms out there.

Today I’ll be going into some detail about does social media marketing work, setting stage for upcoming blog posts.

Does Social Media Marking Work

Watch the following video where I talk about does social media marketing work.

[jwplayer player=”1″ mediaid=”16108″]

For online marketing, there are probably four major social media marketing platforms you can use for your business.

1. YouTube

Video is a powerful media for getting your message out there.  And not only does YouTube help you get your message out there, but it is also has the second most popular search engine (Google being #1).

Use YouTube to connect with your audience through the power of video.  Use it to leverage your time when it comes to entertaining or providing information to a large audience.  When you know how to properly rank your videos, it can provide you with a lot of traffic to  your website.

2. Facebook

As of November 2015, Facebook passed 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users.

That means there are a LOT of potential customers on Facebook.

And the platform keeps making it easier to market to potential customers.  Sometimes I think it is a marketing platform first, then a social media platform.

There are so many uses for Facebook that it can be spread out over a series of blog posts (watch for them soon).

3. Instagram

Instagram is basically a social media platform to post pictures.  You get to share  your favorite pictures with the world.

Through the use of hashtags, you can use it to target particular niches and zero in on your target customer.

When you use multiple accounts, you can build up several targeted accounts that speak out towards your audience.

4. Twitter

It took me two years of online marketing before I finally “understood” Twitter.

Before that, I thought it was useless and a waste of time.  I thought, “Why would someone care about these short messages when you can get better information on Facebook.”

But over the past few months I started to take a second look at Twitter, and after some digging, realized that I was missing out huge. So I started to get mentoring and pay for learning documents to learn about Twitter.

Now Twitter is one of my favorite platforms.

Link Them Together

Social media works best when you link them together.  I prefer to build up following on YouTube, Twitter, and Instagram separately, then link them over to Facebook where I can more easily connect with the person.

Each social media platform has their own advantages.  The key is to take advantage of them and then tie them in together.

Final Thoughts About Does Social Media Marketing Work…

As I talked about in the video, and in this article, I have found that social media marketing does really work.  You just need to pick the correct platforms, and weave the platforms you do use together to make them even stronger.

Watch for future blog posts where I talk about these forms of social media in greater detail.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. 5 Well Kept Instagram Marketing Secrets
2. How to Improve Email Deliverability
3. Importance of Multiple Sources of Leads

Does Social Media Marketing Work - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: Does Social Media Marketing Work?

How to Use Social Media for Marketing Your Online Business

How to Use Social Media for Marketing Your Online Business” written by Mike Marko.

Have you wondered how to use social media for marketing your small business?

It is a little different than using social medial for personal use.

Social media can be an inexpensive way to promote your online business. You can keep the buzz going about your business by creating conversations on these various social media platforms.

How to Use Social Media for Marketing

In this blog post I have some quick and easy tips for using some of the most popular social networking sites such as Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, and Instagram, to help build interest, and ultimately customers, for your online business:

How to Use Social Media for Marketing With Facebook

Let’s start with probably the most popular social media platform, Facebook. Everyone and their dog (literally in some cases) has their own Facebook platform. Over time Facebook has developed into a marketer’s heaven with all the information collected and available to those looking to do paid advertising on this social media platform.
Here are tips for using Facebook:

  • Use your personal page when you start off. Only consider a business page if you plan on doing paid advertising on Facebook. Your business page will not get the same priority in being seen on the feed of others compared to your personal page.
  • Reduce your workload while expanding your marketing efforts on Facebook: Instead of managing both a business page and a personal page, simply allow subscribers on your personal Facebook page. Subscriptions allow you to send public updates that your subscribers can view.
  • Make sure you use a professional picture on your personal profile. It should be a clear picture that shows you in a positive light.
  • Try to post 4-6 times a day, throughout the day, on different subjects like quotes, information, fun questions, and the occasional offer post (don’t spam your own page)
  • Ask customers to share pictures on your Facebook page that show them using your recommend products to make money online. Their testimonials will help you generate more sales.

Free Bootcamp Training Mini-Course

How to Use Social Media for Marketing With YouTube

YouTube is the second or third most popular search engine (Google first, and then sometimes Facebook beats out YouTube). YouTube is a powerful way for you to connect with your audience, and gain new followers.

Follow the following tips to build your YouTube following:

  • Create a YouTube channel for your online business. Regularly add fun and useful videos to the channel.
  • Encourage your followers and customers to view and share your videos with others.
  • At least once a week week, post a short (three minutes or less) video of yourself offering tips for your customers, such as demonstrating how to use a product that you sell.
  • Be sure to comment on the videos of more popular videos in your niche. Those comments can be seen by others and they may follow your profile from your comment back to your own channel.
  • Ask customers to submit video testimonials and post them on your YouTube channel.
  • Be sure to have a clear purpose when creating or posting a video, and have a call to action at the end (even if it is to subscribe to your YouTube channel).

How to Use Social Media for Marketing With Twitter

I must confess that I don’t use Twitter as much as I should. Bren and I do use it, and here are some tips for using Twitter.

  • Use Twitter to tweet interesting or unusual facts about your business or products. Be sure to provide a link to that product page (also known as money page) on your site.
  • Send out short tips via Twitter on how to use your services or products. This is best done when you send out a link to your blog (be sure to include your blog post title or why they should click the link). This is my favorite way to use Twitter.
  • Follow customers and vendors as well as influential bloggers, journalists, industry analysts, and others with a large following and significant influence on your business or industry.
  • Use promoted tweets and Twitter cards as inexpensive ways to advertise your products in Twitter.
  • Get more visibility by tweeting pictures and videos related to you or your business to your followers. People will take notice of pictures a lot more than text tweets.

How to Use Social Media for Marketing With LinkedIn

LinkIn is basically Facebook for professionals. It has a lot of the same aspects of Facebook, but it is used a lot more for professionals to connect.

Use Linked to help you target a different type of customer than Facebook by following these tips:

  • Create a LinkedIn profile and add links to your website. Be sure to update your profile with new links, product reviews, books or articles that you are reading. I like to post links to our blog posts on our profile.
  • Join LinkedIn groups that associated with many of your potential customers. Be sure to frequently post questions or comments related to the products or services you offer. You can also post links to your blog posts in these groups.
  • Trying adding brochures, PDFs, SlideShare PowerPoint presentations, and videos to your profile under the Summary section. This will help provide interesting content that anyone viewing your profile can download or share.

How to Use Social Media for Marketing With Google+

Google+ is an interesting form of social media. It is similar, yet still vastly different than Facebook. There are Google+ groups you can join, and you can build a following by posting to your Google+ wall. Here are some tips to help make your Google+ account work for you:

  • In your personal Google+ profile, create circles for your customers, vendors, and others interested in your brand. This helps organize people for your posts, or even for Google Hangouts.
  • Start a Hangout. Use Hangouts On Air, the multi-person chat and video tool in Google+, to create a short video that can be viewed in real-time or archived on your YouTube channel. Bren and I use Google Hangouts to hold webinars, and to also interact with our team and have Q&A’s which we record and share with people who miss them.
  • Post informative content for your customer and other business-related circles. Be sure to encourage feedback or comments. I love to post links to my blog posts to Google plus using OnlyWire.
  • Launch a Google+ profile for your business, then start a Google+ community on a topic related to your business. Frequently post links to your blog in both the community and your Google+ business profile to keep followers interested and going to your blog.

How to Use Social Media for Marketing With Pinterest

Over a year ago, I thought Pinterest was only good for posting pictures. It wasn’t until I started using OnlyWire and using the built in syndication tools inside YouTube that I discovered that you can also use Pinterest to link back to videos and blog posts. Here are some tips to make your Pinterest account work for you:

  • Set up a Pinterest profile for your business, creating one or more Pinterest boards with themes or product interests related to your business.
  • Add the Pin It button to your website pages so that visitors to your website can pin, or post, product images from your site to Pinterest.
  • When pinning an image to a board in Pinterest, add a short text description.
  • Pin your YouTube videos to your boards. This is a great way to generate more traffic to your videos.

How to Use Social Media for Marketing With Instagram

I never would have thought Instagram would be a great platform for marketing online, but right now it has to be one of the hottest. You can really narrow in on your customer and get leads.

Here are some tips for using Instagram:

  • Create multiple accounts and post at least 20 pictures in each account.
  • Each account should be specific to a particular niche. This can even be a competing company that you want to try and switch over to your product.
  • Put the link you want people to click into your description, and give them a reasons to click the link.
  • Make sure you interact by liking and commenting on other people’s pictures. This will attract their attention and have them visit your account.

Conclusion

This blog post explained several ways how to use social medial for marketing your online business. You don’t have to use every method or follow every tip, but if you take advantage of a couple those social media platforms you can start building up more traffic to your website and offers.

Take advantage of the growing social media phenomena!

 

P.S. If you found value in this blog post, please like and comment below.

Free Bootcamp Training Mini-Course

Suggested Articles:
1. 3 Key Tips Showing How to Blog Successfully
2. How to Install WordPress |Two Different Methods
3. SpinRewriter 5 Review | Article Spinning Software

How to Use Social Media for Marketing Your Online Business  - Mike Marko

Author: Mike Marko

Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

ArticleHow to Use Social Media for Marketing Your Online Business

The 5 Don’ts of Executing Your Social Media Marketing Plan

“The 5 Don’ts of Executing Your Social Media Marketing Plan” written by Bren Koger.

These are pictures of my gym locker room mirror.  It’s a reminder of how much we are surrounded by media today.

Facebook, Twitter and Instagram have been around for less than a decade, but it’s hard to remember what life was like before social media.

With this change, some of the most successful businesses are small start-ups that have learned to use this technology to gain an edge. They realize it’s a great way to network, interact with customers, and bring your team together.

Create Your Social Media Marketing Plan

We highly recommend, and have benefited from, company events for inspiration and face to face interaction, but with more consumers turning to the internet to find information, it’s critical to your business success to develop an online presence.

Social media-savvy entrepreneurs realize the insight that can come from gathering statistics on the billions of bits of information and use it to gain an edge over the competition.

You don’t have to spend millions, like in the past, with expensive ad campaigns, but it does take some persistence and determination.

Social media is everywhere and only seems to be expanding further each day.

The 5 Don’ts of Executing Your Social Media Marketing Plan

Here are a few tips from Entrepreneur Magazine on what NOT to do when executing your social media marketing plan

1. You don’t update regularly. The number-one cardinal sin most new social media marketers commit is not sticking to a regular posting schedule. If your followers see your profiles run dry for more than a few days (let alone a few weeks or months) at a time, they’ll fall out of the habit of checking in with your business.

2. You aren’t gaining followers. Acquiring followers isn’t a perfect way to measure social media marketing success. However, if your social following isn’t growing as a result of your marketing efforts, you need to reevaluate your strategy. Try to come up with something new that will engage a larger number of people across wider demographics.

3. You broadcast, rather than engage. It sounds cliché, but social media is all about the conversation. If you’re constantly broadcasting — that is, sending your thoughts out into digital space in a one-way fashion — you’re missing out on the powerful benefits that can come from true engagement.

4. You use your social profiles like ad streams. Under no circumstances should you treat your social profiles as just another avenue to send out your sales pitches and marketing messages. The content you share on social networks should be informative, engaging, entertaining and/or conversational. Veering too often into sales territory is a surefire way to get your followers to tune you out.

5. You don’t respond to customer posts quickly. According to a survey conducted by the Social Habit, 32 percent of customer respondents who contacted businesses for support via social channels expected a response within 30 minutes. To make matters worse, 24 percent expect a 30-minute response regardless of when the initial contact was made — even if it was made outside of business hours.

Wrap Up

The bottom line? When a customer asks you a question, you’ve got to respond quickly. If monitoring your individual profiles is too cumbersome, consider tools such as Hootsuite [free] or Sprout Social [plans start at $39 a month] to simplify the process of executing your social media marketing plan.

 

P.S. If you gained value from this post be sure to comment below, and please share this post on Facebook or Twitter!

Suggested Articles:
1. How to Use Wisdom Facebook to Do Target Market Research
2. The Power of Overcoming Fear
3. What You Can Learn From Some Slime

The 5 Don’ts of Executing Your Social Media Marketing Plan - Bren Koger

 

 

 

 

 

 

 

Bren Koger

Click here to contact Bren

If you are interested in learning how to make money online, click the following links to learn more about IPAS 2 and check out the new blogging system, Kalatu by Empower Network Review.

Free Bootcamp Training Mini-Course

Article:  The 5 Don’ts of Executing Your Social Media Marketing Plan

How to Use Hashtags on Twitter and Other Social Media

How to Use Hashtags on Twitter and Other Social Media” written by Mike Marko.

I have to be honest.

Before writing this blog post I literally knew nothing about the meaning behind hashtags.  I had no idea how to use hashtags on twitter, or really any other social media platform.  I thought they were pretty much useless, non-value added things added to the end of messages.

I used to look at them and think that they were frivolous, and just some trendy thing.

But hashtags are getting more and more important for social media.  And so I realized I had better dig into this more.

So let’s get started with the basics on how to use hashtags on twitter and other social media….

What Are Hashtags

According to Wikipedia, “a hashtag is a word or an unspaced phrase prefixed with the hash character, #, to form a label. It is a type of metadata tag. Words or phrases in messages on microblogging and social networking services such as Facebook, Google+, Instagram, Twitter, or VK may be tagged by entering # before them, either as they appear in a sentence, e.g., “New artists announced for #SXSW2014 Music Festival” or appended to it. The term hashtag can also refer to the hash symbol itself when used in the context of a hashtag.”

How to Use Hashtags on Twitter, etc., to Promote Your Business

Assuming you have a public social media profile, when you use hashtags you make your posts visible to anyone who shares your interest.  It allows you to expand the scope of your posts beyond your followers.

So choosing the right hashtag can greatly broaden the reach of your social media posts to thousands of potential followers, fans or customers.

How to Create an Effective Hashtag

Basically a hashtag is a # and a relevant keyword or phrase.  You can put hashtags anywhere in your content… the beginning, the middle, or the end.  While some people like to weave their hashtags in the body of the content, may usually put them at the end.  It doesn’t really matter as long as your hashtags are relevant.

Now keep this in mind: Don’t turn people off by cluttering your content with excessive hashtags, or with hashtags that are too long (e.g. #thisHashTagIsWayTooLongAndIsAnnoying).  Keep your number of hashtags to 2 or 3 on Twitter, or 5 on Instagram.  Not sure about Facebook, but I say based on this try between 3 and 5.

Networks that Support the Use of Hashtags

Twitter – Where hashtags originated.  You can find trending topics on the left hand side of your screen.

Facebook – Clicking a hashtag on Facebook will take you to a separate page with posts using the same hashtag.  Obviously what is shown is based on the individual post privacy settings.

Instagram – This is great if you want to see similar pictures.

YouTube – This is more common in the comments section as users leave comments with hashtags, then click through the videos with similar hashtags.

Tumblr – If you type in tags at the bottom of the page, Tumblr automatically turns these into hashtags.

Google+ – This network uses hashtags like most of the others.  The exception is that it will attempt to add its own hashtags to your content if it believes it can match it up.  You can disable this feature if you want.

Pinterest – The hashtags in Pinterest are only clickable in a Pin description.  You can’t search for hashtags in Pinterest.

Kickstarter – You can sort by different hashtags to make it easier to find the

Vine – Adding a hashtag to the description will work similar to the other platforms.

Summary on How to Use Hashtags on Twitter, etc

Hashtags are becoming more and more popular.  I was just sitting in a webinar today when they talked about the importance of using hashtags to help promote your business.

I’m going to try it out using all this research I shared with you,

Watch for a follow up blog post on how to use hashtags on twitter and other social media.

Have fun with hashtags!

 

PS – If you like this post, feel free comment down below and/or share on Facebook.

Free Bootcamp Training Mini-Course

Suggested Articles:
1. Two Methods That Answer How to Bring Traffic to your Website or Offer
2. Targeted Home Based Business Leads from Online for Free or Near Free
3. What Kind of Photos Can You Use On Your Blog Legally?

How to Use Hashtags on Twitter and Other Social Media - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want to check out what is making us money right now, then check out IPAS 2.

Article: How to Use Hashtags on Twitter and Other Social Media

Social Media Posting Tools – Mass Planner Posting to Facebook Groups

Social Media Posting Tools – Mass Planner Posting to Facebook Groups” written by Mike Marko.

Who doesn’t want targeted leads for their business opportunity or product?

Leads, or potential customers, are essential to making money whether online or offline.  When we go online, we have an entire globe of customers yet people still struggle trying to find leads.

Bren and I have several means of generating leads that we mostly focus on.  One of those ways of getting targeted leads is by using Facebook.

For the longest time I manually posted to Facebook groups.  I prospected… going out and strike up Facebook chats with potential customers.

But I like automation, and when someone suggested that I use social medial posting tools I jumped on it.

Wow… I can’t believe I am sharing this… lol.  But here goes…

Free Bootcamp Training Mini-Course

Social Media Posting Tools – Posting to Facebook Groups

Ok… you must have heard the saying, “tools make all the difference”… but that was an understatement with Mass Planner.  If you have been following us for a while, you know we love blogging and creating content.  But six months ago we may have had 10-60 visitors a day.  I hadn’t learned SEO (Search Engine Optimization) very well yet, and we just weren’t getting the traffic to our website… and therefore not very much traffic to our products.

And we were making almost no money directly from our website.

So when I found out about Mass Planner it opened up a whole new way of marketing.

And our traffic increased to 30-300 visitors a day…. targeted visitors.

MassPlanner – Taking Advantage of Social Media Posting Tools

Ok, so I know I am not using the full potential of this tool yet.  It can do Tweets and Instagram posting… and I also know I haven’t even started using the whole potential it has for posting to Facebook (I just noticed it can create clickable images in Facebook??? what??? I need to try that).

Still, taking advantage of social media posting tools like Mass Planner, even just skimming the surface like I am, started bringing in traffic to our website… which resulted in leads (2-10 a day)… and sales!

I also found that by posting to MLM and Online Business groups, I started getting people approaching me about either looking to learn how to start an online business, or trying to sell me their opportunity… which I am able to flip around 25% of the time.

In this blog post I am not going to give instruction how to use Mass Planner… they have excellent tutorials on their website.  Instead in the video below I am going to talk about the setting I use to get the results I have.

* Please note I CANNOT GUARANTEE results. Do I really have to say this? But there, I gone and said it.

VIDEO: Social Media Posting Tools – Mass Planner Posting to Facebook Groups

Using Social Media Posting Tools to Post Affiliate Links

I discourage posting affiliate links directly in Facebook groups.  You want to get people to feel comfortable clicking on your links, and sending them directly to an affiliate offer right away will often turn them off.  Instead I like to have a couple clicks between them and the capture page or affiliate link.

I then create both pages dedicated to sales copy to sell my offer, and more importantly, blog post filled with valuable content with a call to action with my affiliate link at the end.

I did this with my own main product offering, IPAS2.  I send people from Facebook to our IPAS 2 system “money page”.

How I Use Mass Planner

As I have already mentioned, I use Mass Planner to send people right to our blog posts where I have lead magnets setup.

See my Free Bootcamp ads?  Yup… Huge lead magnet.  See how our banner is done?  Another huge lead magnet.  And then we have the 20 Sources to get leads… pretty effective too.

You notice that we don’t have direct a pitchy website?  The reason is that the goal of our website is to collect leads.

And Mass Planner helps get those leads by getting traffic to our blog posts… resulting in leads.

And “the money is in the list”.

By using social media posting tools like Mass Planner to post in MLM and Online Marketing Groups, we get the targeted traffic we want.

Warnings

Here are a few warnings…

  1. Don’t run more than one campaign on your own personal Facebook page… Facebook can shut down your main account so be conservative.  If you want, you can be even more conservative than my approach.
  2. Don’t post to open groups from your main Facebook account… if you post to open Facebook groups it will show up on everyone’s feed.  And that is like spam.  Don’t lose people off your friend list because you go crazy posting to open groups.

 

So if you want to try this out, below is a link to get Mass Planner.

yellow_getaccessnowAnd here is the link to the pdf with the settings we use: >>>CLICK HERE<<<

Here’s to your future success!

PS – If you like this post, feel free comment down below and/or share on Facebook.

Free Bootcamp Training Mini-Course

Suggested Articles:
1. IPAS 2 – How to Generate Leads for the IPAS2 System
2. Growing Your Business with SEO and Affiliate Marketing
3. How to Build a Network of Blogs

Social Media Posting Tools - Mass Planner Posting to Facebook Groups  - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want to check out what is making us money right now, then check out IPAS 2.

* Results not guaranteed nor average. See average earnings report here.

Article:  Social Media Posting Tools – Mass Planner Posting to Facebook Groups

How to Block Facebook Game Requests

“How to Block Facebook Game Requests” written by Bren Koger.

Avoiding A Common Facebook Distraction

If you’re like us, and spend a lot of time on social media for business, you probably get a lot of Facebook game requests.   This is when someone invites you to join you to play a game like Farmville or Live Blackjack 21.

Coming from a family that loves games, especially card games, I know how fun and addicting games can be, but I have never really spent a lot of time playing them and, let’s face it, if I’m going to take time out of my busy schedule to play a game, I would rather be either in Vegas playing black jack for real or in a room with my friends socializing.

Most of the people I get game request from are not really friends, but people I barely know on Facebook. It can be a little annoying and a waste of time and energy, but sometimes I don’t want to take the time to do something about it.

Kind of like when I get emails from companies I know I want to unsubscribe from, but it’s easier to just ignore the request than take the time to actually do something about it.

The problem is that these game requests are distracting, and break your concentration.

So take some time to de-clutter your inbox and eliminate these annoying requests. It will save you time in the long run.

Listen to this short tutorial on how to block these annoying game requests and simplify your life…

VIDEO: How to Block Facebook Game Requests

You can either click on the x next to the Facebook game request or

TO BLOCK FACEBOOK GAME REQUESTS!!!….

(individual people’s request, certain games, invites, etc.)

1) Click on account menu arrow (top right hand corner of page)

2) Click on Privacy Settings

3) Scroll to: Blocked people, apps, invites

4) Choose what game and who you want to block

And that’s it!

I hope you found that tip useful!  Social media is a powerful marketing tool… as long as you avoid the common distractions.

P.S. If you gained value from this post be sure to comment below, and please share this post on Facebook or Twitter!

Suggested Articles:
1. Creating an Elevator Speech – Elevator Speech Tips
2. Body Posture Psychology – Happy Body Makes Happy Thoughts
3. Overcoming Limiting Beliefs

How to Block Facebook Game Requests - Bren Koger

 

 

 

 

 

 

 

 

 

 

Bren Koger

Click here to contact Bren

Free Bootcamp Training Mini-Course

Article:  How to Block Facebook Game Requests