“How to Manage an Effective Video Marketing Strategy” written by Mike Marko.
Are you struggling with social media marketing?
It’s not uncommon. Most people who do social media marketing don’t really know how to do it effectively.
And one of the things they miss is… VIDEO!
If you’re going to have a thriving social media marketing strategy it should include video, especially on Facebook. Social media is where a lot of activity is going on, and that is also the go to place for online marketing.
That’s why today I’m going to talk about how to manage social media accounts using an effective video marketing strategy.
How to Make An Effective Video Marketing Strategy
Video is extremely powerful.
You have YouTube as a powerful tool for promoting your brand through content marketing. And Facebook now is trying to become the video platform of choice, and have given “preferential treatment” to video content in what shows in the feed.
Many people prefer to use video to learn things instead of reading.
And video can be a LOT more fun than traditional content.
How Long Should The Video Be?
Ok, if you are like me you probably have a short tension span.
And so really do most people.
As a society we have grown accustomed to fast information. And so if a video drones on and on… if it’s not filled with valuable information that rivets the audience (and most video doesn’t…) you’ll quickly start losing them after a minute or so.
That means that you should endeavor to keep your video between 1 to 3 minutes in length. Any more than that then you better have something that is going to compel the audience to stay on.
That’s why I try to keep my video around a couple minutes and break it up into segments.
The cool thing is that when you do that then you can create a LOT more content in the same period of time, and share it to get more traffic.
Video Creation Tips
The following blog posts contain video creation tips:
What To Do With Your Video
When you have your video content, it’s time to promote.
- Upload it to YouTube.
- Upload it to Facebook. Check out this article on the best video size for Facebook.
- Upload it to Dailymotion.
- Share it on Twitter.
- Share it on LinkedIn.
- Chop it down into 1 minute segments and post on Instagram.
- Syndicate by posting links to YouTube on Pinterest.
- Create a blog post around it and embed the video on the blog from YouTube (which also ads link juice to the YouTube video). I then put a link to the blog post towards the top of the video description.
- Email a link to either the YouTube video, or better yet your blog post, to your email list. Alternately instead of writing a unique blog post you can use Speachpad to transcribe the video very accurately to text (takes about a week) and create a blog post with that text.
You can see, there are a lot of things you can do with a video. Don’t feel limited to this list because there are a lot of other things you can do with the video.
Final Thoughts On How to Manage an Effective Video Marketing Strategy
Video is a powerful way of marketing your business and brand. When you use this effective video marketing strategy it will help you get the maximum result for your video content creation effort.
If you need help in creating a social media marketing strategy, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:
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