“Email Marketing Best Practices” written by Mike Marko.
Email marketing is extremely important if you want to monetize your website.
Many new people online make the mistake of sending people directly to their capture page. But this is a huge mistake because most people don’t buy on the first exposure to an offer. I have heard that on average it takes seven exposures before someone buys – but personally I believe this only if they are already in the frame of mind to buy. Many people may even be further away from making a purchase.
I have heard of people buying after THREE YEARS of being on a mailing list. If that person had only been exposed to the offer once then the marketer would not had gotten the sale.
9 Email Marketing Best Practices
Since we already established the importance of email marketing, the following is a list of email marketing best practices to follow to help increase your chances of making sales.
1. Optimize for Mobile Devices
If your emails are not mobile friendly, then you are going to be losing sales. Instead of going over the details of this in this blog post, check out Mobile Friendly Email Make All the Difference.
2. Personalize Email Whenever Possible
Your subscribers will appreciate your messages a lot more if they’re personalized. Put your picture in the signature, and occasionally compose an email addressing the received by their first name (if you gather that information). These improvements can increase sales conversions by 10-25%.
3. Get Permission
You should seek permission before sending customers email marketing messages. This is best done using an autoresponder used in conjunction with a capture or squeeze page. Laws like the CAN-SPAM Act of 2003 set standards for commercial email usage, including dictating that it must be easy for subscribers to opt out of receiving emails, and those opt-out requests must be done in a timely fashion.
4. Send Out Welcome Emails
Make sure you introduce yourself by email as soon as someone subscribes to your email list, and set the expectation like who you are, what you will send them, and roughly how often will you send them emails.
If you don’t do this, when you send emails they may not know who you are and they may ignore, delete, unsubscribe, or mark them as spam.
Let the potential customer know what you will be sending them emails, and I would also ask them to white list your email to prevent it from going into the spam filters.
Often I like to send them to an introduction video where they get to meet us right away in conjunction to sending the welcome email. Usually you can set up your capture page to send them to the thank you page right after they subscribe.
5. Make Use of Whitespace
Make sure you break up long paragraphs, and have space between paragraphs. Making good use of white space makes it a lot easier to read your emails.
6. Send Regular Emails
If you only email your list sporadically… maybe once a month or even once a week… they will forget who you are unless you have already developed a relationship with them.
If you are marketing network marketing or make money at home businesses, then you really should be emailing your list DAILY. In fact, many successful marketers even email their list 2-5 times a day.
Now having more than once a day may be a bit much for most marketers, you need to at least email them daily. Remember that your customers have probably subscribed to other lists as well, and if you don’t email them then your competition will.
7. Add In Your Personality
When you write emails make sure you write them from your own voice.
Make them read as if you are talking to the individual reader who is reading your email… to that ONE reader. If you are write as if you are talking to only one person it will come across more sincere to the reader, then if you address your audience as a group.
8. Give People the Opportunity to Subscribe in the Email
It is a very good idea to give a way for people to subscribe to your newsletter within your emails. If someone forwards your email to a friend, it allows for these new people to subscribe to your email list if they like the content.
I know I have personally subscribed to email lists after being forwarded someone’s copy of an email.
9. Provide Content, Content, Content
If you want people to actually look forward to opening your email, let alone share them with friends and family like mentioned in the previous point, you need to provide LOTS of value to your audience.
If all you present in your email is a sales pitch over and over again then be prepared to have a lot of reader turnover.
But if instead you provide lots of valuable content that you know your audience is hungry for then they will look forward to the next chance to open your email, even if you include a call to action to buy at the end.
Overview for Email Marketing Best Practices
If you follow these email marketing best practices in your email strategies, I expect you will see some improvement in your overall email marketing performance. Email marketing is extremely important in the growth of your business as you get your message out there.
Here’s to your future prosperity!
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