How to Keep Readers Engaged with Your Blog Posts and Reduce Website Bounce Rate.
Previously we talked about how to help Google find your blog. One of the topics we discussed was the importance of reducing your bounce rate, and why it was important to SEO.
A higher bounce rate is a common problem for lots of web sites. A high bounce rate suggests an lack of interest in your website content or a bad user experience. If the bounce rate for your internet site is 70% that means that 70% of your Web traffic quickly leaves after only glancing at the page and realizing that they are not interested in what you are presenting.
Blogging is one of the most widely used approaches to engage your traffic with content that educates your audience. By having content of interest to your traffic… enough that they stop to read it, this increases the amount of time they spend on your website and thus decreases your bounce rate.
Bounce rates are very important in determining your ranking within search engines like Google. And the better the ranking you have, the more likely someone will find your website.
Use the following tips to make your blog material more understandable and minimize your reader losing their attention span while on your webpage.
Know Your Bounce Rate Analytics
Make sure you visit Google Analytics or whatever analytics software program you use, and inspect your most-visited content from the previous six months. While in Google Analytics, a great report to check out can be found under Behavior, then Site Content, then the All Pages report to view your most-viewed content and which of this material had the greatest average time on page and the lowest bounce rate.
Evaluating your blog’s analytics will help highlight your best performing content and provide a quick guide to which methods and approaches are most effective for your website.
This is an important step since it enables you to view just what your viewers are interested in. If your analytics don’t provide enough insight into what content a reader actually wants to see, then ask them with a survey, request that they leave feedback via email, or ask them about their content interests on social media.
Create a One-to-One Conversation
Draw your visitor into your content from the very beginning by using individual language that you would actually use in an actual conversation, such as from the second-person point of view. This makes the article less complicated to read, less scholastic, and provides a much better customer encounter.
This language sets the tone for the blog as being like a conversation with you that provides value to the reader. It is also important to wrap up your article with some type of final remarks or conclusion. It does not have to be a formal conclusion, like you were taught in English class. But it should be enough to give the reader food for thought and possible leave a comment in the comments section.
Bren and I often ask a question, or ask for comments, at the end of our blog posts to make sure encouraging our readers that we want to them and get their perspective on the topic.
This approach can increase the amount of comments throughout your blog, because readers are far more interested in having an ongoing conversation about the particular topic.
Short Paragraphs and Concise Sentences
You have probably heard this many times before, yet it’s worth repeating: Keep each paragraph to two to three sentences. Concise sentences make each section simple to read and to-the-point to make certain readers make it all the way through your content.
These small paragraphs also make it easier to read on mobile phones. The typical attention period of adults online is considered to be 8 seconds. These small sections of text throughout your articles can help deliver moments of value to a reader, even when they are viewing your content from a mobile device.
Include Estimated Read Time
Many websites, publishers, blogs, and platforms today have started to include an estimated read time at the top of their articles to give readers a quick sense of what to expect before they dive into a piece of content.
Start exploring the idea of including the estimated read time note at the beginning of your article manually or with the use of a widget, plugin, or custom hard-coded feature on your website to give readers an understanding of what they are about to commit to.
Increase Font Size
To make it much easier for readers to read through your post, increase the font size anywhere from 12 to 16 points. According to ProBlogger, many internet sites have a smaller sized typeface dimension (anywhere from 9 to 12 factors), which can often be difficult for people to read and prevent them from finishing your blog posts.
Take a look at the size of the font on a few of your favorite and highly trafficked blog sites to view how simple it is to review with their material.
How Long to Make the Blog Post
Medium, the blogging platform, researched which article lengths got the most attention from readers, as opposed to the most views. The research found that the ideal length of a blog post on its platform is approximately seven minutes, or 1,600 words. Personally I believe a blog post of 800-1000 words is sufficient to keep people on the webpage long enough, or even 500 words if you embed a video into the blog post (videos also help keep people on the page longer).
I hope these tips and advice help improve the bounce rate for your own blog posts. You will find that over time as more people stay on your website longer, the better your overall ranking with the search engines will be… thus attracting even more traffic to your website.
Please comment below and let me know if this article on blog bounce rate was helpful, or if you have any questions about blogging.