“How to SEO Your Website” written by Mike Marko.
I love SEO (Search Engine Optimization).
Yeah, I said it. If you have been a regular follower of our blog you will know that I am an SEO addict.
It could have something to do with how much I love strategy games, and that I am also an engineer by trade. To me SEO is like a big game that I love to play.
So let’s get started with today’s topic.
So Let’s Get Started
In previous blog posts we talked about both on-page and off-page SEO. And up to this point we have really haven’t talked about how to structure your website to optimize for SEO.
There are some specific techniques needed when setting up your website to help ensure that you take full advantage of your SEO efforts.
Therefore in this blog post I am going to talk about how to SEO your website.
How to SEO Your Website
Most people when they setup their blog or website give little thought to the overall structure of the static pages. They may have a few dropdown menu options like “About Us” and “Blog” but that pretty much sums it up.
What they fail to do is put a little more thought into the website design. When you know how to SEO your website properly, you can spend a few more minutes up front laying out the pages such that you control the flow of the “link juice”, or how the backlinks are structured to build up upon one another.
The technique I use is setting up the static pages into silos. This is where related pages are structure together so that they support each other and pass link juice between each other. But they do not have backlinks outside this silo except to the website root page (e.g. linked to http//brenandmike.influxentrepreneur.net).
Possible silos include “About” and “Resources” like we have on our website. There are others we will be adding at a later date, but for now those are the only two silos we have.
The diagram below helps illustrate a single silo.
Using BrenAndMike.com As An Example in How to SEO Your Website
In our example, the menu option static page will be “Resources”. From the “Resources” page we link to individual product pages like the IPAS 2 product page and the Empower Network review page. If you look toward the bottom of each of these product pages, towards the very bottom you will see “Learn more about our other recommended online business marketing products by clicking here.” This anchor text actual creates a link back to the root of the silo, in this case the Resource page. This way the link juice is passed from the product pages to the Resource page and then back to the product pages.
The product pages are then further reinforced with links from blog posts to help build up their link juice. Again for the IPAS2 system, we have created several dozen blog posts that specifically provide backlinks to the product page. (If you pay attention, this blog page is actually providing three backlinks to the product page using three different anchor texts.)
Now if you backlink all of these pages, but the static pages and the blog posts, you provide a good flow of link juice to the pages you want to rank. In fact, this structure will inherently help the entire website as a whole if you do it right…
So as you can see in this blog post, with a little bit of forethought you can setup your website so that it is optimized for SEO. Doing SEO doesn’t have to be all that complicated or scary… it just requires a bit of planning and thought.
But the benefits of doing this is huge… and is evergreen (meaning that it will last indefinitely as long as the website is up).
Here’s to your future success blogging!
Learn more about our recommended product, IPAS2.