“How to Use Twitter for Small Business” written by Mike Marko.
Thinking about using Twitter to promote your business?
Twitter is among my favorite four for marketing businesses online. It’s very effective for marketing small businesses.
But using Twitter for small business… effectively is not easy.
That’s why I want to take some time to tell you how to use Twitter for small business so you can take advantage of this social media platform.
Tips on How to Use Twitter for Small Business
Let’s dive in! Let’s get started with me telling you how to use twitter for small business.
Building Your Twitter Account
Start promoting your small business on Twitter by first creating a Twitter account. This Twitter account will be used to showcase what your business is all about.
When you are looking to learn how to use twitter for small business it’s important to start with showing your present and potential customers what your business is all about.
Your Twitter Username
If somebody else has already taken the username that you want to use, use a unique username that’s somehow related to your business. It is important to keep in mind that you need to establish your business on Twitter. So don’t pick a username unrelated.
Ideally, your username for your business is the same across all social media platforms.
Twitter Profile Picture
Make your profile shine. Put in your business’ logo as your profile picture (must be 120 by 120 pixels in size). If you want a personal touch, then you can use your own photo but remember to put your business logo on the header photo.
The reason why a business logo should be used is to avoid confusion to your future followers and customers. It can also help Twitter users to easily identify your business when they search for it.
Twitter Profile Header
The header, or banner, is sized at 1252 by 626 pixels. Use your header to help further describe your business since the description field only allowed a limited number of characters.
Your Twitter Profile Description
Provide your customers with a profile that basically says, “This is what you’ll get.”
You only have enough space for a few short sentences so make the best use of that space. Create a description that will get your desired market’s attention.
Your description is important because if they read it and it clicked they will continue looking through your profile. However, the description field only allows 160 characters. Make sure to only include the important things about your business. The description should tell what your business can offer or what it could do.
Your Business Website Address
Adding your business’ website and location in your profile is advisable because it could help your potential customer to know where you’re located, or better how best to contact you.
Start Getting Connected
When getting started learning how to use twitter for small business you need to start right away on building your following. You’re business isn’t really credible if you only have 100 followers.
Don’t just starting following hundreds of people all in one sitting. Twitter has a daily follow limit. If you go beyond that limit Twitter may put your account on hold… or flat out close it down.
And I bet you don’t want that to happen, right?
Be selective when following users on Twitter. It would be advisable for you to follow potential customers, business partners, and influencers.
Influencers are good to help you connect with possible customers.They can be influential customers, journalists, or even a famous figurehead in the society.
You can find your influencers by searching industry keywords that are associated with your business. Find those influencers whose tweets keep on getting retweeted the most.
Promote Your Business By Tweeting
Since you only have a small business, be mindful in composing your tweets. It must be planned carefully. And it should focus only on your business objectives.
Where possible plan to add pictures or videos (.jpg,.png,.gif, etc.) Make sure that it is also catchy and are congruent with your tweets. These are a good way for future customers to check your tweets and follow your account.
Twitter also provides Twitter Ads. By using Twitter Ads, your tweets will appear on the targeted audience of your business. This feature is useful especially for new accounts to instantly attract possible followers. Aside from your tweets, your account will also be recommended to other users.
Don’t Forget your Tags
Tags, also known as hashtags, are key to Twitter. It’s an essential tip when you are looking to learn how to use twitter for small business.
Hashtags in Twitter are like keywords to SEO (search engine optimization). They are essential to helping people find you when they are searching topics in Twitter.
A lot of Twitter users rely on hashtags when they tweet. They take the time to search for the latest trend locally or around the world. Use this opportunity to connect your tweets with the trending hashtags.
You can find local trending hashtags through the search option provided by Twitter. This option will be beneficial for you. Find local potential customers through the advanced search option and engage with them.
Create a unique tweet, add in a trending hashtag, and click tweet!
Make Use of Your Lists
Lists can help you focus more on what your potential buyers like or prefer. It’s a useful option when you are looking to learn how to use twitter for small business. You can also use it as a guide on what your future tweets will be since the lists include your preferred Twitter accounts.
Lists can be made publicly or privately where the members won’t know they are part of the lists that you created.
Create lists for your customers, potential customers, influencers or business partners and engage a conversation with them. This might help you know more about what you lack in your business on Twitter.
It can also help you better understand and hear your customers’ questions and replies.
Final Words On How to Use Twitter for Small Business
There you have it! We’ve talked about a bunch of ways on how to use Twitter for small business. There are so many things you can do on Twitter. Almost all of the features can help you grow your business. Start building your Twitter account for your business today… and stay a step ahead of your competition.
These tips can guide you when you want to create a new marketing platform for your business through Twitter. Please write any comments or comments below.
And always remember to think before you tweet!
For more tips for using Twitter for business, check out this article on Tips on Improving Twitter Lead Generation and Increasing Blog Traffic.
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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