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How to SEO Your Website

How to SEO Your Website” written by Mike Marko.

I love SEO (Search Engine Optimization). 

Yeah, I said it.  If you have been a regular follower of our blog you will know that I am an SEO addict.

It could have something to do with how much I love strategy games, and that I am also an engineer by trade.  To me SEO is like a big game that I love to play.

So let’s get started with today’s topic.

So Let’s Get Started

In previous blog posts we talked about both on-page and off-page SEO.  And up to this point we have really haven’t talked about how to structure your website to optimize for SEO.

There are some specific techniques needed when setting up your website to help ensure that you take full advantage of your SEO efforts.

Therefore in this blog post I am going to talk about how to SEO your website.

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How to SEO Your Website

Most people when they setup their blog or website give little thought to the overall structure of the static pages.  They may have a few dropdown menu options like “About Us” and “Blog” but that pretty much sums it up.

What they fail to do is put a little more thought into the website design.  When you know how to SEO your website properly, you can spend a few more minutes up front laying out the pages such that you control the flow of the “link juice”, or how the backlinks are structured to build up upon one another.

The technique I use is setting up the static pages into silos.  This is where related pages are structure together so that they support each other and pass link juice between each other.   But they do not have backlinks outside this silo except to the website root page (e.g. linked to http//brenandmike.influxentrepreneur.net).

Possible silos include “About” and “Resources” like we have on our website.  There are others we will be adding at a later date, but for now those are the only two silos we have.

The diagram below helps illustrate a single silo.

How to SEO Your Website - Mike Marko

Using BrenAndMike.com As An Example in How to SEO Your Website

In our example, the menu option static page will be “Resources”.  From the “Resources” page we link to individual product pages like the IPAS 2 product page and the Empower Network review page.  If you look toward the bottom of each of these product pages, towards the very bottom you will see “Learn more about our other recommended online business marketing products by clicking here.”  This anchor text actual creates a link back to the root of the silo, in this case the Resource page.  This way the link juice is passed from the product pages to the Resource page and then back to the product pages.

The product pages are then further reinforced with links from blog posts to help build up their link juice.  Again for the IPAS2 system, we have created several dozen blog posts that specifically provide backlinks to the product page.  (If you pay attention, this blog page is actually providing three backlinks to the product page using three different anchor texts.)

Now if you backlink all of these pages, but the static pages and the blog posts, you provide a good flow of link juice to the pages you want to rank.  In fact, this structure will inherently help the entire website as a whole if you do it right…

Wrap Up

So as you can see in this blog post, with a little bit of forethought you can setup your website so that it is optimized for SEO.  Doing SEO doesn’t have to be all that complicated or scary… it just requires a bit of planning and thought.

But the benefits of doing this is huge… and is evergreen (meaning that it will last indefinitely as long as the website is up).

 

Here’s to your future success blogging!

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Suggested Articles:
1. How to Build a Backlink Network to Help Rank in Google
2. Growing Your Business with SEO and Affiliate Marketing
3. How to Build a Network of Blogs

How to SEO Your Website  - Mike Marko

Author: Mike Marko
Click here to contact Mike

Learn more about our recommended product, IPAS2.

Article:  How to SEO Your Website

How to Build a Backlink Network to Help Rank in Google

How to Build a Backlink Network to Help Rank in Google” written by Mike Marko.

If you have been following me over the past few weeks, you know that Bren and I have been successfully promoting the IPAS2 system.  To help promote it, I have been doing SEO (Search Engine Optimization) to rank in the top three spots in Google for several keyword phrases related to the IPAS 2 System.

I have already talked about the difference between on-page and off-page SEO.

In this blog post I want to talk more about how to build a backlink network that will help you improve your chances of ranking in Google.

How to Build a Backlink Network

Step one when learning how to build a backlink network is… identify what page you want to rank in Google.

This page should be setup with good on-page SEO, and contains tons of good content, is visually appealing, and generally invites people to read it.  You don’t want people to have a bad first impression.

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First Step in How to Build a Backlink Network – Tier 1

Next we built a tier 1 backlink, or a backlink that points directly to the page we want to rank, as shown in the diagram below.

Write a 600+ word article to put the backlink in.  I like keep to the topic that is related to the target page because sometimes those pages will rank too, but it isn’t necessary.  Make sure to include the keyword you want to help rank for in the article.

SpinRewriter 5 Review - Article Spinning Software 2Next I use an article spinner, like SpinRewriter (here is my affiliate link), to spin the article up to 30 times.  I spin it up to 30 times so that it can be used up to 30 times on different websites before having to create a new article.

Then I post the spun article on a Web 2.0 site, like Blogger or WordPress.  Web 2.0’s should be included in your backlink portfolio because they have more credibility.   You want to minimize any “weak” or “junk” backlinks to the page you are trying to rank because they could hurt your ranking if they are done in excess.  If it doesn’t look natural, or likely, from natural backlinking then it has a higher chance of being penalized.

Now link to the target article from the post.  There are different ways to link to the target article.  You need to vary this up as much as possible to make it appear natural to Google.  The different ways are:

1)  Naked URL.  This is your full website address right in the article.  (e.g. “http://brenandmike.influxentrepreneur.info/what-is-ipas-2/”)

2)  Brand Anchors.  This is where you use your brand name in the anchor text.  Google gives priority to a site with obvious branding.  (e.g. “Bren and Mike”)

3)  Different Variations of Keywords in Anchor Text.  This is where you vary up the text used to link to the target site.  Don’t just use the keyword phrase in your anchor text because that doesn’t look natural.  (e.g. “IPAS 2” and “click here for more”)

4) Hyperlinked Images.  This method is often overlooked, but people love to click on images.  Therefore it is a huge advantage to you to hyperlink all images.  These hyperlinks can either become backlinks to your target page, or links to lead capture pages.

Growing Your Business with SEO and Affiliate Marketing - ipas2

Second Step in How to Build a Backlink Network – Tier 2 & Tier 3

The next stage is to build up the tier 2 and tier 3 backlinks.  The purpose of these backlinks is to shore up the strength, or increase the link juice, of the tier 1 backlink.  These axillary backlinks don’t have to be “solid” backlinks, and they can include social bookmarks and other poorer backlinks,  The tier 1 backlink acts as a buffer to the page you are trying to rank, so if one type of backlink gets heavily penalized then that hit will be buffered by the tier 1 backlink.

To manually build tier 2 and tier 3 backlinks can be very tedious.  That is why I use LinkEmperor (here is my affiliate link) to create these backlinks and continually adding to these backlinks over time.

You want to keep building backlinks to the page you’re trying to rank.  If the backlinking stops, then the content may appear outdated to Google, and fall out of favor.

How to Build a Backlink Network

Wrap Up

This blog post describes how to build a backlink network from a general perspective.  Look for more blog posts about SEO and my strategy for backlinking sites like the IPAS2 site I ranked during the HUGE IPAS 2 System product launch.

SIDE NOTE: Note how this blog post is actually a tier 1 a backlink to the IPAS2 Review page.  🙂

Here’s to your future success blogging!

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Suggested Articles:
1. Growing Your Business with SEO and Affiliate Marketing
2. How to Build a Network of Blogs
3. How to Blog – 3 Things to Do Right AFTER You’re Done Writing a Blog Post

How to Build a Backlink Network to Help Rank in Google - Mike Marko

Author: Mike Marko
Click here to contact Mike

Article:  How to Build a Backlink Network to Help Rank in Google

SEO 101 – What Are Backlinks?

SEO 101 – What Are Backlinks?

We have been covering a lot on Search Engine Optimization (SEO) lately in our blog. It is one of the least expensive ways of driving long term traffic to your website. I also really enjoy learning about SEO and so I am always on the quest for more information. And as I learn more on SEO, I will share it with you on our blog.

An important part of SEO is your backlinks. Backlinks, also known as inbound links or one way links, are simply hyperlinks to your website that are originating from another website. Since visitors are the main part of any website, these backlinks help your blog/website to be promoted easily to get more visitors. Not only do visitors get to your website by clicking on these backlinks, but these backlinks are considered by search engines like Google to help determine how relevant your material is for a particular search.

What Are the Types of Backlinks?

Without going into a large amount of detail, here is a list of the types of backlinks though this list is by no means exhaustive:

  • Social Bookmarks (e.g. Digg, Reddit, Delicious)
  • Blogs (e.g. your personal blog, guest blogging, blog comments)
  • Web 2.0’s (e.g. free WordPress blog, Blogger, Squidoo, Hubpages)
  • Social Media (e.g. Facebook, Google+)
  • Forum Profiles/Signatures
  • In Context Links (links from articles as references)
  • Videos (on your channel and in video descriptions)
  • Directories
  • Press Releases

What Types of Backlinks Should I Use?

There is no perfect answer for this… other than to say all of them.

You need to have a mix of all types of backlinks to give a more natural look to your website backlinking. If you focus on only one or two types of backlinks, it will look unnatural to Google and you may be penalized. If you focus on only Social Media backlinks they won’t carry the same weight as Web 2.0’s or high authority backlinks.

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How Do You Create Backlinks?

There are several ways to get backlinks to your webpages (remember that Google ranks webpages and not websites). These include:

Backlinks from Your Readers

If you create great content, your readers will naturally want to share it with their friends and colleagues. This is great way to get backlinks… but the only problem is that this will take a long time before you see results. Still this shouldn’t discourage you because IMO this is the best type of backlink because it has a lot of staying power with Google.

Backlinks You Manually Create

You can create your own backlinks. This can be internally from inside your website… if you don’t backlink your own pages internal to your website then why would Google think your content is worth ranking?

Manually created backlinks can also be from auxiliary websites that you create with content that have links to your webpages. This takes time to manually build up, but it is the next best thing to backlinks from your readers.

I do this with my own webpages.

Backlinks You Automatically Create

You can’t backlink all your pages manually to rank in Google AND have time for anything else. This is why I use some tools to help me build my backlinks.

I use OnlyWire to automatically create social media links and book marks to my blog posts as soon as they are published. It will publish these backlinks to up to 50 locations that you preset up. It will also stagger the publishing so that it seems more natural.

For the pages that I want to make sure rank, I use Link Emperor. It is a great tool that not only creates one layer of backlinks associated to your keywords for the article, but it will also create a second tier of backlinks to those sites as well to help give your links more significance, or “link juice.”

Putting It All Together

By using a variety of different types of backlinks which are created by visitors, by yourself, and using tools, you will help your webpages rank in Google and other search engines. Backlinking is an important part of your SEO strategy.

Here’s to your future success blogging!

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Suggested Articles:
1. SEO 101 – Learn the SEO Basics in this SEO Overview
2. How to Blog – 3 Things to Do Right AFTER You’re Done Writing a Blog Post
3. How to Start a Blog That Makes Money – Make Money From Blogging

SEO 101 – What Are Backlinks - Mike Marko

Author: Mike Marko
Click here to contact Mike

Article:  SEO 101 – What Are Backlinks?