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How to Build Facebook Ad Campaigns Effectively With An Ad Grid

“How to Build Facebook Ad Campaigns Effectively With An Ad Grid” written and video by Mike Marko.

Are you struggling with getting effective Facebook ads?  Tired of “wasting your money” on ads that often don’t work?

I get it… Facebook ads can be tough.  There’s a lot to them.  And a lot of times an ad won’t get the results you want.

That’s because MOST ads are one hit wonders… and the message is not congruent to the market you are promoting to.

That’s why I want to take the time today to talk about how to build Facebook ad campaigns effectively with an ad grid.

How to Build Facebook Ad Campaigns With An Ad Grid

In the following video I talk about how to build Facebook ad campaigns by using an ad grid.

VIDEO: How To Build Facebook Ad Campaigns That Get Results

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In the video I talk about how to effectively get away from the “one-hit wonder” Facebook ads and actually create Facebook ad campaigns that get results.  Now I’m going to go into further detail on how to build these effective marketing campaigns.

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The Ad Grid was created to help increase ad success rate 20 times over.  It’s how we plan, test, and measure our paid traffic campaigns.  It’s the way we organize and carefully coordinate our traffic strategy.

Basically… the Ad Grid takes the guess work out of creating ad campaigns.

The matrix looks like this:

How to Build Facebook Ad Campaigns Effectively With An Ad Grid

There is a of power behind the Ad Grid that goes beyond it just being a spreadsheet.

But first let’s talk about the trap you’re probably falling into if you are not implementing a similar strategy.  It’s one I’ve fallen into a lot in the past…

The “One-Hit Wonder” Campaign

The “one-hit wonder” is a phenomena that occurs when marketers just make ads.

That is… they don’t come up with a plan.  They may make a couple ads with one or two different audiences, and they may even test a couple images, but that’s pretty much it… They then launch the ad and expect the leads and sales to pour in.

But… most of the time the leads and sales DON’T pour in.  Or the campaign is only successful for a few days or weeks.

The reason this doesn’t work is because you are only giving yourself 1 or 2 chances to sell your offer.  And if those offers don’t resonate with your audience then your campaign will fail.

Most people will quit at this point…

One-Off Campaigns Are Bad

One-off campaigns are bad because:

  1. They only work for a short amount of time
  2. They typically have lower quality scores.  It doesn’t resonate with the audience.
  3. They aren’t scalable.  It’s really hard to find the ad that will work best over a longer time period.
  4. They will repel the customers because the ad is almost jamming the offer down their throats
  5. The message is put in front of the wrong audience.

That’s why it’s good to use an approach like the Ad Grid.

The Ad Grid Process

The Ad Grid helps you have a systematic and thorough way of creating ads.  This prevents you from wasting time and money.

It’s very important that you create an Ad Grid for every offer your create.

Now when you create an Ad Grid, the key is to focus on the capture page and lead magnet.  That is the beginning of the funnel.  The goal of the ad (and the Ad Grid) is to get clicks to the capture page and that’s it.

The Steps Of The Ad Grid

The following are the steps of the Ad Grid are as follows:

  1. Identify your avatars.
  2. Identify your hooks.  The hook is the market message of your offer, or the why people should opt into your offer to get the lead magnet.
  3. Write the sales copy.  Make sure when you write the sales copy that you present the offer to the avatar, and that you market message is congruent with the offer on the capture page.  That means that you need to make sure people know what to expect with they click the ad and go to the capture page.  Put the sales copy into the Ad Grid to track it.  I use a spreadsheet like Excel to store the copy.
  4. Avatar research.  Make sure you pick the right social media platform for your avatar, and that you choose the right groups and interests for the ad.  Otherwise you could be presenting the offer to the wrong audience.
  5. Create the creative.  Make sure the creative depicts the hook… which is your marketing message.  The creative needs to help support the ad message.
  6. Compile the results.  Run the ads for five to seven days before you really start analyzing your results.  Make sure you pick the right success metric for measuring the results of the ad (ROI, cost per acquisition, cost per lead, cost per click, etc).
  7. Scale up.  Now that you found a successfully converting ad, scale down the ads that aren’t getting results and scale up the ad (or ads) that are really performing.

Final Thoughts On How to Build Facebook Ad Campaigns With An Ad Grid

When you get into the habit of successfully using the Ad Grid for EVERY offer you present you will avoid the “one-hit wonders” approach that most marketers are doing.  Use the Ad Grid to find the ads that work and scale them up.  You’ll find that your marketing results will be that much better when you use a thorough approach like this.

 

If you need help in creating your marketing funnel or running Facebook ads, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How To Build A Dynamic Marketing Funnel – Part 2
2. The Key Tips To How To Make A Lead Capture Page
3. How to Use Facebook Pixels for Your Facebook Ads

How to Build Facebook Ad Campaigns Effectively With An Ad Grid - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: How to Build Facebook Ad Campaigns Effectively With An Ad Grid

How Often To Post On Facebook When Marketing On Facebook

“How Often To Post On Facebook When Marketing On Facebook” written and video by Mike Marko.

Facebook can be an amazing way to getting your name and business out there.  When you think about the 1.4 billion Facebook accounts worldwide with 890 million daily active users… you quickly realize that Facebook is not a marketing tool you can ignore.

Previously we talked about the advantages and disadvantages of Facebook.

Today we’ll be talking about how often to post on Facebook when you are using it to marketing your business online.

How Often To Post On Facebook

In the following video I talk about how often to post on Facebook.

VIDEO: How Often To Post On Facebook

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How many posts you post to Facebook can have a significant impact on the results you get on Facebook for promoting your business.

MLSP Review From A Non-Affiliate: Get The Facts on My Lead System Pro

How Often To Post To Facebook Personal Pages

At the time of writing this article, Facebook has been favoring posts from personal pages over that of business pages.  It has been found even with my own personal posting that you get larger engagement when you post more often to a personal page.

That’s why it is often beneficial for personal businesses to leverage their personal pages to build a following and occasionally promote their business (maybe every 10-20% of your posts can be business related).  Primarily you should be posting more non-business things on Facebook because it is a social platform.

If you follow this rule, then if you are posting 5 times a day to facebook (spread throughout the day) then you can mention something related to your business every one or two days without getting too “pushy”.  Just don’t hard sell on your personal page.  😉

How Often To Post To Facebook Business Pages

Although I talked about posting frequently in the video I did, the number of times you should post to a business page really varies.  Keep in mind that Facebook recognizes that you are competing vs other business pages to show up in the feed.

Research has shown that for larger brands, with 10,000 followers or more, when you post once a day you get the most engagement per post.  Any more than that then there is a drop in engagement no the posts… though not so much of a drop off as to actually discourage you from posting more often.

On the other hand, smaller brands should post up to five times a day in order to be seen once per day.

What Time To Post

Now that you know how often to post on Facebook, the next logical question is when should you post.  When we look at the guidelines from QuickSprout and AdWeek we get the following:

  • Post at 1PM get the most shares
  • Posts at 3PM get the most clicks

Schedule Posts In Advance

It’s very difficult to post exactly at the right time, every day.  That’s why you should take advantage of the scheduling feature in Facebook Business Pages to schedule your posts in advance.  We often schedule our posts out for the week the Sunday night before every week… but you may find a better time for you.

Final Thoughts On How Often To Post To Facebook

Facebook can be a powerful platform to market your business.  If you use our guidelines, you’ll find that you get better results when exposing your brand online.

If you want to learn how to advertise on Facebook then check out my article of Facebook advertising.  If you want help in running your Facebook ads, feel free to contact me and we can talk about the different options we offer, or use the link below to apply to work with me:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. The Advantages and Disadvantages of Facebook for Business
2. How to Advertise on Facebook with Paid Advertisements
3. How NOT To Get Your Facebook Ads Account Disabled

How Often To Post On Facebook When Marketing On Facebook - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: How Often To Post On Facebook When Marketing On Facebook

The Advantages and Disadvantages of Facebook for Business

“The Advantages and Disadvantages of Facebook for Business” written by Mike Marko.

Facebook can be an amazing way to getting your name out there.  When you think about the 1.4 billion Facebook accounts worldwide with 890 million daily active users… you quickly realize that Facebook is not a marketing tool you can ignore.

But really even with all that said, is Facebook for business… your business?

So before you add Facebook to your marketing plan, let’s talk about both the advantages of Facebook and, of course, the disadvantages of Facebook.

The Advantages and Disadvantages of Facebook

Let’s start with the advantages of Facebook.

The Advantages of Facebook for Business

Tons of Users.  We already mentioned that there are 890 million active users every day.  That speaks volumes.

Custom Facebook Page Design.  Custom designed pages are an excellent way of engaging with new visitors and potential customers. The key is to capture the viewer’s attention with interesting messages and visuals that entice them to like your page. Click this link to see our Facebook Page

Like, Comment and Share.  Facebook is ideal for uploading images and showcasing your products and services to followers. Followers can then ‘like’, ‘comment’ or even ‘share’ your images with their friends leading to more exposure for you.  It is ‘word of mouth’ marketing for the web!

Accessible Information.  The key to a successful Facebook page is updating your page regularly with useful and interactive content. You can use your page to connect with the public and showcase your business in an accessible manner.

Analytics.  When you update your Facebook page with more (and new) content you’ll get a better insight into how your fans engage with you; using their on-site suite of analytic reporting. Facebook analytics gives you information such as the day and time your fans are most likely to be engaging online, how much they interact with your posts beyond liking it, age and location demographics and visits to your page including breakdown by referrer.

Struggling Getting the Business Success You Deserve - yellow text 3

Facebook Advertising.  Facebook is one of my favorite paid traffic sources to market your business.  It’s an excellent way to target potential clients via the Facebook advertising platform. As a Facebook page administrator, you can aim your advertisements at potential customers through location, sex, age and interests… and that’s just to name a few. There are also more advanced demographics to choose from such as relationship status, language, education and work. Facebook advertising is an excellent means of directly targeting your audience.  This out my article on Facebook advertising for more information.

Link Your Facebook To Your Website.  Facebook can greatly improve your search engine optimization. When you publish content on your website and promote the link on Facebook, it will help drive traffic to your blog AND act as a backlink… giving your content more authority in the eyes of search engines.

Facebook For Image Or Video Hosting.  You can also use Facebook as an image or video hosting site. You can set privacy for individual album to make your video and image collection private or public.  Moreover, you can always download your complete collection of Facebook photos and videos using the Facebook backup account feature.

Found In Google Searches.  It is easier to rank Facebook in Google than most other social media platforms.  You can use the description fields to help tell search engines what your page is about and help with ranking.

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The Disadvantages of Facebook for Business

Time and Resources.  Having to spend time and resources to maintain your Facebook business page is probably one of the biggest drawbacks. Business managers need to be aware that setting up a Facebook page does not mean people will automatically follow you… that you actually have to actively promote the page to help it get found.   Your company will need a dedicated member of staff who can monitor and respond to posts on a regular basis.  If you don’t post to your Facebook page regularly, it reflects badly on the company: it’s not something you can just create and forget about.  That’s why clients often hire my team to help maintain their Facebook business page for them.  Feel free to contact me for details.

Advertising Budget.  You’ll need a reasonable budget to be effective with your Facebook paid advertising.  I typically recommend having a minimum budget of $1000/month if you want to do the proper testing to help make sure you get optimized Facebook advertising results.  Facebook have 2 primary types of advertising sponsored stories (boosted posts) and Facebook Ads.
 Within that there are 2 payment main options; Pay per Thousand Impressions (CPM), where you pay a fee each time your ad is viewed 1000 times 
and Pay for Click (CPC) where you pay when an individual clicks on your ad.
 To find out more about Facebook advertising click here.

Facebook Privacy.  One of the major concerns and disadvantages of the Facebook is to do with Facebook privacy. In the past, it has created a lot of buzz due to sudden changes in Facebook privacy settings… but now Facebook has simplified it’s privacy setting. Due to ignorance and lack of understanding of Facebook privacy feature, people made a lot of mistakes.  In addition, you also have to be concerned that anything posted to Facebook instantly because public.   So you have to be careful about posting  information too personal, whether in the video, pictures or text. Never give out too much personal information. As throughout the Internet, we should always keep in mind that nothing is private on the internet.

The Voice Of The Company.  You should not leave the management of your business Facebook page to an intern or someone who “thinks they know how to use Facebook”.  This is a common mistake made by businesses… they have someone managing their page who really don’t understand the overall message and brand of the company.  It’s important to represent your company in a professional manner. It is a good idea to set up a communications community that can monitor what is being published on behalf of your organisation.

Fake Facebook Profiles.  Facebook is full of fake profiles of girls and guys. You will find tons of fake Facebook profiles… often with a beautiful profile picture of a girl.There is no limit to number of these profiles.. and most of them are created by stalkers or by marketers to gain more friends and use it for their own marketing purposes.

Final Thoughts On Advantages and Disadvantages of Facebook

Facebook can be a powerful platform to market your business.  Take a look at both the advantages of Facebook and the disadvantages of Facebook and make your own decision if Facebook is right for your business marketing plan.

If you want to learn  how to advertise on Facebook then check out my article of Facebook advertising.  If you want help in running your Facebook ads, feel free to contact me and we can talk about the different options we offer, or use the link below to apply to work with me:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How to Advertise on Facebook with Paid Advertisements
2. How NOT To Get Your Facebook Ads Account Disabled
3. Three Tips On Getting More Instagram Followers

The Advantages and Disadvantages of Facebook for Your Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.  Be sure to check out Digital Altitude in our Digital Altitude review.  Please also check out working with us in SEO Cincinnati.

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: The Advantages and Disadvantages of Facebook for Business

How to Advertise on Facebook with Paid Advertisements

“How to Advertise on Facebook with Paid Advertisements” written and video by Mike Marko.

Are you struggling to get leads and sales for your business?  Maybe you’re afraid to run paid ads for your business?

Facebook can be a powerful way to place targeted paid advertisements in front of your ideal customer… that is if you know what you are doing.  Otherwise it can seem like you are just placing donations to Facebook with little return.

I know… I have felt that way when I first started with Facebook ads.

That’s why I want to share with you my tips on how to advertise on Facebook with paid advertisements.  If you haven’t already checked it out, you should also read my article on How NOT To Get Your Facebook Ads Account Disabled.

How to Advertise on Facebook

In the following video I talk about how to advertise on Facebook with paid ads.

VIDEO: Advertising on Facebook The Right Way

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Note that in the above example, I forgot to show that the cost per sale was $25 with an average lifetime customer value of $100.  If you could make $4 for every $1 you put into the machine… how much would you put into it?  (just an example of what is possible).

Three Ways to Drive Traffic to an Offer

There are three main ways to get traffic to an offer or website. They are:

  1. Social media
  2. SEO (search engine optimization)
  3. Paid advertisements (like Facebook paid ads)

I use all three methods to get traffic to our websites.  What I specifically love about paid advertisements, like Facebook, is that it is scaleable (you can pay more to get a larger reach) and you can get in front of people who may not even know they need you.  This is based on knowing your target audience.  You solve a problem that they hadn’t thought about or got around to solving yet.

MLSP Review From A Non-Affiliate: Get The Facts on My Lead System Pro

Advantages of Facebook

There are several advantages to Facebook that make it a great marketing platform, such as:

  • There are a large number of users on this established social media platform (it’s not going away soon);
  • It’s a great advertising platform.  Facebook wants you to succeed and spend more advertising dollars;
  • The results are scaleable.  You can pay more to get even more traffic.  So if something is giving you a good return you can continue to expand your traffic (and thus your business).

How Much Should You Allow For Lead Costs

So how much should you spend per lead when doing Facebook ads?  Well.. that depends.

It is much better to determine that by approaching it backwards.  First you need to determine the lifetime value of a client/customer to your business: or in other words how much money will you make on average from a customer over the lifetime of them being a customer.

Once you know the average lifetime value of the customer you need to determine how well your “system” converts leads into sales.  This can range from 0.5% to 4% typically, but will vary depending on your system and your service/products.  If you don’t know start with a conservative value of 1%: meaning you need 100 leads to get a sale.  If you had a 2% conversion then you need 50 leads to get a sale, etc.

Now you divide the average lifetime value of a customer by the number of leads you need to get a sale.  That gives you the average lifetime value of a lead.

The final step is to determine how much advertising you want to spend to make $100.  If that is $25 (25% of the desired income), you then multiple the average lifetime value of a lead by the % you just came up with.

Ok… I know I even confused myself.

Let’s do an example:

Lets assume the average lifetime value of a customer is $1000.

And that the sales conversion is 1%, or it takes 100 leads to get a sale.  Therefore the average lifetime value of a lead is $10.

If we want to make $4 for every $1 of advertising we put in, then that means we can spend as much as $2.50 per lead.

The Different Elements Of A Facebook Ad

There are several elements to a Facebook ad… and all play a role to either get the attention of the Facebook user or to get the click.  Remember, the ultimate goal of a Facebook ad is to get a click and is NOT to get the sale.

We’ll use the following example ad to help walk  you through the elements.

How to Advertise on Facebook with Paid Advertisements

Image

The main goal of the image is to grab attention of the viewer.  Don’t create strong “click bait” images that are not congruent with the ad itself.  You may get the click but not the conversion.  Although the point of the ad is to get the click, clicks are not the ultimate goal in any ad: its to get conversions.  Clicks do not always mean conversions.  And Facebook is clamping down on “click bait”  ads so beware.

The image also allows you the opportunity to start branding yourself.  You don’t have to do this, but the opportunity is there if you want.

And it helps if the image is congruent with next page (the capture page or sales page, etc).  Congruent includes wording, colors, imagery, of course offer, etc.  If it isn’t, you’ll may get the clicks but you won’t get the desired result as the viewer things they have been duped and will quickly leave the target page.

Take time on the image because the image will be 80% of the reason why people click the link.

How to Advertise on Facebook with Paid Advertisements

Title

The title needs to grab the attention of the viewer.  This is where you put the command.

Caption (Below the Title)

What to expect: the benefit of what you are offering.  What’s in it for them.

Display Link

The display link can be used as a call to action: tell them what to do.  This is more effective than actually displaying a link.

We then use the “Learn More” button because it has been shown that the “Learn More” button gets more clicks than other buttons.

Main Body

The first part of the body should begin with a YES question.  That way the audience can start to agree with you and nodding.  In the example in the video, we took the “honest” approach and started to address what the viewer is seeing.

After the question, we make sure the viewer is made aware of their problem (often reminding them of their problem).

Then ask a question… and the way our brains are wired it will try to start trying to answer that question. So the question “How do you double your conversions?” makes the viewer think “So how do I double my conversions?”

Then you follow up with how they can get the answer.  In this case we specifically tell them that there will be a 90-minute video where they will learn how to double conversions.  We even address common objections the target audience may have (like often webinars often being mostly fluff and a waste of time) by relating to them and then addressing this concern by telling them them how this video training is different than other webinars.

The next step we tell them what to expect… that they have to click a link and give their email.  And that they won’t find out the information until after they give the email.

Then we build up the excitement by telling the reader that this is the first time this has been given for free.

Finally there is a call to action and the link to click.

Final Thoughts On How To Advertise On Facebook

Facebook can be a powerful platform to market your business.  But you need to understand how to run the ads correctly in order to get a good return on your investment. You should also check out my article on how to use Facebook pixels to get more out of your Facebook ads.

If you follow the tips I outlined above on how to advertise on Facebook, you’ll have been success with your paid advertisements.  If you want help in running your Facebook ads, feel free to contact me and we can talk about the different options we offer, or use the link below to apply to work with me:

How to Advertise on Facebook with Paid Advertisements

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How NOT To Get Your Facebook Ads Account Disabled
2. Three Tips On Getting More Instagram Followers
3. How to Get Leads From Instagram Followers – Instagram Marketing Secrets

How NOT To Get Your Facebook Ads Account Disabled - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: How to Advertise on Facebook with Paid Advertisements

How to Find Filtered Facebook Messages

“How to Find Filtered Facebook Messages” with Mike Marko.

Do you realize you could be missing direct messages on Facebook?

Messaging on Facebook can be a powerful tool if you use social media for your business… and if you are missing messages then it can be costing you money.

Recently I discovered that I had been missing messages when Facebook introduced a change a few months ago: they introduced Filtered messages.  And knowing how to find those messages can be extremely important to your bottom line.

That’s why today I’m going to show you how to find those filtered Facebook messages.

How to Find Filtered Facebook Messages

In the following video I show you how to find filtered Facebook messages.

[jwplayer player=”1″ mediaid=”20596″]

Once you find your filtered Facebook messages, and start checking for them regularly, you’ll prevent missing opportunities.

Finding The Filtered Messages

From the “More” menu select “Filtered”.

How to Find Filtered Facebook Messages

Moving Messages From The Filtered Folder

For the messages you want to keep, you can move them to your inbox (Move to Inbox) from the following menu.

How to Find Filtered Facebook Messages

MLSP Review From A Non-Affiliate: Get The Facts on My Lead System Pro

Final Thoughts On Filtered Facebook Messages

Make sure you regularly check your filtered Facebook messages to make sure that you aren’t missing out on important messages.  You could be passing by opportunities to grow your business.

If you want help in building up your social media accounts, feel free to contact me and we can talk about the different options we offer.

And always keep in mind… have fun!

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How to Get Leads From Instagram Followers – Instagram Marketing Secrets
2. Niche Advertising with Instagram – How to Pick A Niche for Instagram
3. How to Use Social Media to Build Your Business

How to Find Filtered Facebook Messages - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: How to Find Filtered Facebook Messages

How to Beat Facebook Rules And Build Customer Relationships

“How to Beat Facebook Rules And Build Customer Relationships” written by Mike Marko.

Are you having trouble keeping in contact with your clients on Facebook?

I know I was… After you get over 1000 friends on Facebook, keeping in touch with your clients can be a challenge.  Not only is there a lot of “friend feed” to sort through, Facebook’s algorithms prevents you from seeing everything.

But there is a way around it.

And that’s the subject of today.

How to Beat Facebook Rules…

The following video shows how I am able to beat Facebook.

[jwplayer player=”1″ mediaid=”20098″]

It is very important to stay in front of your clients.  By liking and commenting on their content, it shows that you actually care after the sale.

Keeping In Front of Clients and Prospects

This is also a great way of keeping in front of good prospects.  Trust me… they will notice that you are even liking their content: especially if they have less than ten likes per post usually.  Just today I had someone thank me for liking their posts over the past few days.

Let me know if you have your own tricks to keep in front of your clients using social media.  I would love to hear them in the comments below.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. Essential Twitter Marketing Tips – Scheduling Your Tweets
2. Tips on Improving Twitter Lead Generation and Increasing Blog Traffic
3. Learn Effective Marketing With Facebook Prospecting

5 Big Benefits of Selling Big Ticket Items - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: How to Beat Facebook Rules And Build Customer Relationships

How To Prospect On Facebook… The Right Way

“How To Prospect On Facebook… The Right Way” written by Mike Marko.

Prospecting And Getting Customers on Facebook

When you’ve had a home-based business for a few years you end up on a lot of “the people you may know” Facebook lists of other network marketers.

With billions of Facebook users, I don’t think it’s going to stop anytime soon.

I can get upwards of 30-40 Facebook friend requests a day. And about half of the people who I connect with will send me a private message to say “Hello.”

Many are using Facebook messaging as a way to either sell a product/service or find a “special friend.”

What NOT To Do

Over time, I have collected a few as examples of both what not to do and what works well to start a conversation in a direct message for marketing or (special friend) purposes.

Let’s start with the ones that are looking for a special friend. It usually starts off with…

“Hi Dear, I was wondering if you would like to be my special friend”

They are usually from another country and many will attempt to call using the free international call feature on FB.-super annoying and a great way to get blocked. If they are using a lot of misspelled words, poor grammar or many recently added friends these are all are huge red flags. It probably part of a scam of some kind.

Automatic block for me.

And then there’s this one:

How To Prospect On Facebook

That’s just a weird way to start a conversation!

and then there’s the chain message:

“4:00am-10:00pm please read this.. Not joking.. God has seen you struggling with something. God says its over. A blessing is coming your way. If you believe in God send this message and please dont ignore it. You are being tested. GOD will fix two things (BIG) tonight in your favor. If you believe in God drop everything and pass it on. Tomorrow will be the best day of your life. Send this to 15 kind friends in 20 Minutes”

Or I’ve had a few just post links to their opportunities right off the bat.

“Hi Bren, Starts in 15 minutes
Operation Christmas cards free training webinar (with a link.)”

or

Become part of the _______ family and like our page! Now you can get notified of our specials throughout the year. Be sure to ask us to “like YOUR page” in return. We love to follow what is going on with our customers and friends! (link)

How to Prospect on Facebook Properly

Here are a few tips I’ve learned to screen friend requests on Facebook.

I no longer just click the accept button without checking their profile first. If they don’t have a lot of pictures or friends or the pictures look suspicious I don’t accept.

Easy enough for the “special friend” requests.

For those business people who are tempted to market by blasting a message or tagging people in a post for jerseys or shoes please consider the three following options for a long-term strategy that will build trust with your potential customers instead of making them feel alienated, annoyed and like you’ve invaded their privacy.

1) Provide VALUE

With Valuable social content, you can reach potential clients organically. Posting content that adds value for your audience such as informational or inspirational posts blogs and video will still reach a percentage of fans. The better the content, the more people it will reach. This builds good will and rapport.

2) Try Ads

They are a great compliment to a strong organic content strategy. Properly designed social media ads can help small businesses target specific types of consumers based on interests, demographics, locations, activity and more. Many small businesses have taken to social advertising to reach new customers and target an audience they couldn’t reach through organic means. There is a cost involved, but dollar-for-dollar, social media advertising is hard to beat and investments made this way will bear favorable short- and long-term result compared to blackhat techniques.

3) Approach People The Right Way

If you are using Facebook direct messaging as a prospecting technique

A simple, “Hi, how are you doing?” is a great way to start.

“Happy to connect with you.” will also suffice as an opening to a conversation.

And then we recommend you follow a simple script to qualify a potential client before you take the time to go any further.

Final Words on How to Prospect on Facebook

Possibly making a quick buck by hoping that there might be a percentage of people that you won’t annoy and alienate by your spammy marketing techniques is not the way to build a legacy and long-term real estate online.

Think of your online business as a business and have the integrity to treat your potential clients with the care and respect they deserve.

Leave a comment below with any tips that have worked for you. 🙂

 

P.S. If you gained value from this post be sure to comment below and please share this post on Facebook or Twitter!

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How To Prospect On Facebook... The Right Way - Bren Koger

Bren Koger

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If you are interested in learning how to make money online, click the following links to learn more about the TotalShortcut.com system, YouFirstMillionOnline system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Global review.

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Article: How To Prospect On Facebook… The Right Way

How to Use Social Media for Marketing Your Online Business

How to Use Social Media for Marketing Your Online Business” written by Mike Marko.

Have you wondered how to use social media for marketing your small business?

It is a little different than using social medial for personal use.

Social media can be an inexpensive way to promote your online business. You can keep the buzz going about your business by creating conversations on these various social media platforms.

How to Use Social Media for Marketing

In this blog post I have some quick and easy tips for using some of the most popular social networking sites such as Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, and Instagram, to help build interest, and ultimately customers, for your online business:

How to Use Social Media for Marketing With Facebook

Let’s start with probably the most popular social media platform, Facebook. Everyone and their dog (literally in some cases) has their own Facebook platform. Over time Facebook has developed into a marketer’s heaven with all the information collected and available to those looking to do paid advertising on this social media platform.
Here are tips for using Facebook:

  • Use your personal page when you start off. Only consider a business page if you plan on doing paid advertising on Facebook. Your business page will not get the same priority in being seen on the feed of others compared to your personal page.
  • Reduce your workload while expanding your marketing efforts on Facebook: Instead of managing both a business page and a personal page, simply allow subscribers on your personal Facebook page. Subscriptions allow you to send public updates that your subscribers can view.
  • Make sure you use a professional picture on your personal profile. It should be a clear picture that shows you in a positive light.
  • Try to post 4-6 times a day, throughout the day, on different subjects like quotes, information, fun questions, and the occasional offer post (don’t spam your own page)
  • Ask customers to share pictures on your Facebook page that show them using your recommend products to make money online. Their testimonials will help you generate more sales.

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How to Use Social Media for Marketing With YouTube

YouTube is the second or third most popular search engine (Google first, and then sometimes Facebook beats out YouTube). YouTube is a powerful way for you to connect with your audience, and gain new followers.

Follow the following tips to build your YouTube following:

  • Create a YouTube channel for your online business. Regularly add fun and useful videos to the channel.
  • Encourage your followers and customers to view and share your videos with others.
  • At least once a week week, post a short (three minutes or less) video of yourself offering tips for your customers, such as demonstrating how to use a product that you sell.
  • Be sure to comment on the videos of more popular videos in your niche. Those comments can be seen by others and they may follow your profile from your comment back to your own channel.
  • Ask customers to submit video testimonials and post them on your YouTube channel.
  • Be sure to have a clear purpose when creating or posting a video, and have a call to action at the end (even if it is to subscribe to your YouTube channel).

How to Use Social Media for Marketing With Twitter

I must confess that I don’t use Twitter as much as I should. Bren and I do use it, and here are some tips for using Twitter.

  • Use Twitter to tweet interesting or unusual facts about your business or products. Be sure to provide a link to that product page (also known as money page) on your site.
  • Send out short tips via Twitter on how to use your services or products. This is best done when you send out a link to your blog (be sure to include your blog post title or why they should click the link). This is my favorite way to use Twitter.
  • Follow customers and vendors as well as influential bloggers, journalists, industry analysts, and others with a large following and significant influence on your business or industry.
  • Use promoted tweets and Twitter cards as inexpensive ways to advertise your products in Twitter.
  • Get more visibility by tweeting pictures and videos related to you or your business to your followers. People will take notice of pictures a lot more than text tweets.

How to Use Social Media for Marketing With LinkedIn

LinkIn is basically Facebook for professionals. It has a lot of the same aspects of Facebook, but it is used a lot more for professionals to connect.

Use Linked to help you target a different type of customer than Facebook by following these tips:

  • Create a LinkedIn profile and add links to your website. Be sure to update your profile with new links, product reviews, books or articles that you are reading. I like to post links to our blog posts on our profile.
  • Join LinkedIn groups that associated with many of your potential customers. Be sure to frequently post questions or comments related to the products or services you offer. You can also post links to your blog posts in these groups.
  • Trying adding brochures, PDFs, SlideShare PowerPoint presentations, and videos to your profile under the Summary section. This will help provide interesting content that anyone viewing your profile can download or share.

How to Use Social Media for Marketing With Google+

Google+ is an interesting form of social media. It is similar, yet still vastly different than Facebook. There are Google+ groups you can join, and you can build a following by posting to your Google+ wall. Here are some tips to help make your Google+ account work for you:

  • In your personal Google+ profile, create circles for your customers, vendors, and others interested in your brand. This helps organize people for your posts, or even for Google Hangouts.
  • Start a Hangout. Use Hangouts On Air, the multi-person chat and video tool in Google+, to create a short video that can be viewed in real-time or archived on your YouTube channel. Bren and I use Google Hangouts to hold webinars, and to also interact with our team and have Q&A’s which we record and share with people who miss them.
  • Post informative content for your customer and other business-related circles. Be sure to encourage feedback or comments. I love to post links to my blog posts to Google plus using OnlyWire.
  • Launch a Google+ profile for your business, then start a Google+ community on a topic related to your business. Frequently post links to your blog in both the community and your Google+ business profile to keep followers interested and going to your blog.

How to Use Social Media for Marketing With Pinterest

Over a year ago, I thought Pinterest was only good for posting pictures. It wasn’t until I started using OnlyWire and using the built in syndication tools inside YouTube that I discovered that you can also use Pinterest to link back to videos and blog posts. Here are some tips to make your Pinterest account work for you:

  • Set up a Pinterest profile for your business, creating one or more Pinterest boards with themes or product interests related to your business.
  • Add the Pin It button to your website pages so that visitors to your website can pin, or post, product images from your site to Pinterest.
  • When pinning an image to a board in Pinterest, add a short text description.
  • Pin your YouTube videos to your boards. This is a great way to generate more traffic to your videos.

How to Use Social Media for Marketing With Instagram

I never would have thought Instagram would be a great platform for marketing online, but right now it has to be one of the hottest. You can really narrow in on your customer and get leads.

Here are some tips for using Instagram:

  • Create multiple accounts and post at least 20 pictures in each account.
  • Each account should be specific to a particular niche. This can even be a competing company that you want to try and switch over to your product.
  • Put the link you want people to click into your description, and give them a reasons to click the link.
  • Make sure you interact by liking and commenting on other people’s pictures. This will attract their attention and have them visit your account.

Conclusion

This blog post explained several ways how to use social medial for marketing your online business. You don’t have to use every method or follow every tip, but if you take advantage of a couple those social media platforms you can start building up more traffic to your website and offers.

Take advantage of the growing social media phenomena!

 

P.S. If you found value in this blog post, please like and comment below.

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How to Use Social Media for Marketing Your Online Business  - Mike Marko

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If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

ArticleHow to Use Social Media for Marketing Your Online Business

The 5 Don’ts of Executing Your Social Media Marketing Plan

“The 5 Don’ts of Executing Your Social Media Marketing Plan” written by Bren Koger.

These are pictures of my gym locker room mirror.  It’s a reminder of how much we are surrounded by media today.

Facebook, Twitter and Instagram have been around for less than a decade, but it’s hard to remember what life was like before social media.

With this change, some of the most successful businesses are small start-ups that have learned to use this technology to gain an edge. They realize it’s a great way to network, interact with customers, and bring your team together.

Create Your Social Media Marketing Plan

We highly recommend, and have benefited from, company events for inspiration and face to face interaction, but with more consumers turning to the internet to find information, it’s critical to your business success to develop an online presence.

Social media-savvy entrepreneurs realize the insight that can come from gathering statistics on the billions of bits of information and use it to gain an edge over the competition.

You don’t have to spend millions, like in the past, with expensive ad campaigns, but it does take some persistence and determination.

Social media is everywhere and only seems to be expanding further each day.

The 5 Don’ts of Executing Your Social Media Marketing Plan

Here are a few tips from Entrepreneur Magazine on what NOT to do when executing your social media marketing plan

1. You don’t update regularly. The number-one cardinal sin most new social media marketers commit is not sticking to a regular posting schedule. If your followers see your profiles run dry for more than a few days (let alone a few weeks or months) at a time, they’ll fall out of the habit of checking in with your business.

2. You aren’t gaining followers. Acquiring followers isn’t a perfect way to measure social media marketing success. However, if your social following isn’t growing as a result of your marketing efforts, you need to reevaluate your strategy. Try to come up with something new that will engage a larger number of people across wider demographics.

3. You broadcast, rather than engage. It sounds cliché, but social media is all about the conversation. If you’re constantly broadcasting — that is, sending your thoughts out into digital space in a one-way fashion — you’re missing out on the powerful benefits that can come from true engagement.

4. You use your social profiles like ad streams. Under no circumstances should you treat your social profiles as just another avenue to send out your sales pitches and marketing messages. The content you share on social networks should be informative, engaging, entertaining and/or conversational. Veering too often into sales territory is a surefire way to get your followers to tune you out.

5. You don’t respond to customer posts quickly. According to a survey conducted by the Social Habit, 32 percent of customer respondents who contacted businesses for support via social channels expected a response within 30 minutes. To make matters worse, 24 percent expect a 30-minute response regardless of when the initial contact was made — even if it was made outside of business hours.

Wrap Up

The bottom line? When a customer asks you a question, you’ve got to respond quickly. If monitoring your individual profiles is too cumbersome, consider tools such as Hootsuite [free] or Sprout Social [plans start at $39 a month] to simplify the process of executing your social media marketing plan.

 

P.S. If you gained value from this post be sure to comment below, and please share this post on Facebook or Twitter!

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Bren Koger

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If you are interested in learning how to make money online, click the following links to learn more about IPAS 2 and check out the new blogging system, Kalatu by Empower Network Review.

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4 Mistakes to Avoid When Learning How to Use Facebook for Business

4 Mistakes to Avoid When Learning How to Use Facebook for Business” by Mike Marko.

When people are learning how to use Facebook for business, it is usually because it’s an unlimited lead source and you can build direct relationships with your prospects and clients.  You need relationships because they help build a business for the long term.  Not only can you get sales from Facebook, but you can also keep those customers and potentially get future referrals if they like and trust you.

If you have a business you need to take advantage of social media.  Social media is quickly taking over advertising, internet marketing, and social interaction.

If you want to grow the marketing for your business, it’s extremely important to understand social media… especially Facebook.

Let’s face it, the average person logs into Facebook every single day and spends at least an hour on it.  This is probably getting increasing as more and more people are getting smart phones and can access Facebook easily through there portable devices.  This means that there is a ton of opportunity to use Facebook for businesses.

Why?

Because people are going to see your brand, your face, your ad, or your message over and over again.

If you do it right, you can build a tribe of loyal followers with great relationships along the way.  If you do this wrong, your reputation can be at stake… which is why it is important to avoid the 4 mistakes when learning how to use Facebook for business.

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4 Mistakes to Avoid When Learning How to Use Facebook for Business

Facebook for Business Mistake #1: Copy & Pasting Personal Messages to People

I get a lot of message from people that are obviously copy & paste.  They often sound like, “looking for like-minded people to connect with.”

These message all pretty much sound the same!

Your goal when using Facebook for business is to NOT annoy people.  Don’t make them think you don’t care about them.  If you are just being another of those annoying people sending a copy & paste message you are telling the other person that you don’t care… and you are not interested in building a true relationship.

If you really want to build a strong following, friend 5-10 people a day and send them a PERSONAL message.  Make it pertain to profile, picture, or information on their page.  This helps build rapport.  Sure this will take time, but at least you are not so impersonal  that no one want to be your friend anyway.  Learn people skills so that you an use Facebook effectively.  You need to get them to like and trust you.

Facebook for Business Mistake #2. Posting on Other People’s Walls

This is not about a quick “thanks for the friends request” or “it is great to meet you” kind of post.

I am talking about an obvious call to action to have people join your business opportunity or purchase your product.  NEVER post links on someone’s page unless you KNOW they will be ok with it.  And let me also add in tagging people to a picture that is OBVIOUSLY not them in the picture.

People absolutely hate this.

If you don’t believe me, go ahead and try it anyway.  They will probably delete the post, and may even unfriend you or even talk about you negatively behind your back.

Be professional if you are using Facebook for business.  Use social media to get to know people and build your relationships… not to spam people about your business.

Facebook for Business Mistake #3: Asking People to Join Your Fan Page (or now Business Page)

4 Mistakes to Avoid When Learning How to Use Facebook for BusinessOk, think about it this way… would your role model, or the person you are trying to model your success after, ask someone to join their fan page?  Definitely not!

It is one thing if they are people you actually know and are true friends… but if you are just building that relationship don’t ask them to like your fan page.

You are supposed to be using your fan page to develop professional relationships, and to promote your products.  If you ask people to like your fan page you are not developing the right posture up front.  Then them naturally like your page.

Facebook for Business Mistake #4: Arguing on Walls

I can’t believe I actually have to say this.  But this one is pretty straight forward, but I have to put this here because I STILL see people doing this.

Would your role model actually be doing this?  Do you think it gives you are good posture?  Or make you look good in front of all those potential customers and contacts?

No it doesn’t!

It makes them look bad in front of a lot of people.  A seriously minded, successful business owner would not have the time on their hands to post garbage like that.  If you see something posted about politics, religion, or really about anything that “sets you off”… leave it alone and focus on your stuff!

Once you start arguing in public it makes you look EXTREMELY unprofessional.  This happens a lot with competing MLM or network marketing companies… someone posts something negative and suddenly the gloves come off!  Before you know it everyone is arguing why this company is better, etc.  This is crazy, and very detrimental to your business.

Besides, you attract people to you that reflect how you put yourself out into the world.  Do you really want to attract people that argue a lot?

The Final Word In Learning How to Use Facebook for Business

Basically you need to use common sense.  Don’t do anything that can potentially ruin a long term relationship.

Happy Facebooking!

Did This Help You? If so, I would greatly appreciate if you commented below and shared on Facebook.

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